Who we are
With 30 years of history and vast experience in the distribution of eyewear, Prooptica is today a solid company and a reference in the Iberian optical market.
It presents itself on the market as the largest Portuguese eyewear distribution company with wholly Portuguese capital and with a business model integrated into 4 complementary areas:
Glasses, Ophthalmic Lenses, Accessories & IT and Architecture.
Our strategy
- Mission
- Vision
- Values
- Conquers
Create value for its partners through strategic and sustainable management, focusing on constant innovation and the integration of products and services.
Helping our client to differentiate in a highly competitive market.
Build partnership and trust relationships by integrating 4 business areas.
To be the reference in the integrated distribution of four business units in the optical sector.
Be present in all sustainable optics with at least one business area.
..
..
Respect, Proximity, Involvement, Trust, Commitment, Strong Bonds, Credibility, Reputation,
Autonomy, Innovation and Proactive Attitude
..
..
SME leaders since 2011.
The PME Líder status is a seal of reputation created by IAPMEI to distinguish the merit of national SMEs with superior performances. It is awarded in partnership with Turismo de Portugal (in the case of companies in the Tourism sector), a number of partner banks and Mutual Guarantee Societies, based on the best ratings and economic and financial indicators.
- Mission
- Vision
- Values
- Conquers
Create value for its partners through strategic and sustainable management, focusing on constant innovation and the integration of products and services.
Helping our client to differentiate in a highly competitive market.
Build partnership and trust relationships by integrating 4 business areas.
To be the reference in the integrated distribution of four business units in the optical sector.
Be present in all sustainable optics with at least one business area.
..
..
Respect, Proximity, Involvement, Trust, Commitment, Strong Bonds, Credibility, Reputation,
Autonomy, Innovation and Proactive Attitude
..
..
..
SME leaders since 2011.
The PME Líder status is a seal of reputation created by IAPMEI to distinguish the merit of national SMEs with superior performances. It is awarded in partnership with Turismo de Portugal (in the case of companies in the Tourism sector), a number of partner banks and Mutual Guarantee Societies, based on the best ratings and economic and financial indicators.
What we are
Experience
With 30 years of history, Prooptica is currently a reference in the Iberian optical market, thanks to the dedication and commitment of an experienced team that does everything to guarantee a specialized and high quality service.
We are a committed, reputable and trusted partner and we believe we have the vision, knowledge and tools to help our partners make their business more competitive.
"Full Eyewear Concept"
With a unique and innovative positioning, we present a business model fully integrated into 4 complementary strategic areas: Eyewear, Lenses, Accessories & IT and Architecture.
We guarantee a broad portfolio, well segmented and adapted to the needs of the market.
Confidence
Prooptica is governed by strong relational bonds. Words such as effort, proximity and involvement are part of our values and define the posture we have with our customers. We make a point of always being present and following the progress of those who are part of our history.
Eyes on the Future
We are fascinated by sustainable growth and strive daily to improve our value proposition. We always build history with dedication, commitment and “with our eyes on the future!”
How we are
Eyes on the Future
Partners
Prooptica has always been concerned with social causes that support the everyday needs of millions of young people at risk around the world, support recently extended to the senior population. We feel that it is of great importance to help organizations and projects that contribute to the eradication of poverty and to human and sustainable development, improving the daily lives of so many people in need.
Less footprint, more future!
Sustainability
According to the certificate issued by Sociedade Ponto Verde, Prooptica avoided the emission of 2.3 + CO₂ into the atmosphere, which corresponds to less 18,000 km traveled by car. Because it has never been so important to take care of the health of the Planet, it is our commitment to maintain correct waste management, reducing to a minimum the number of packages we place on the market, ensuring its reuse as long as possible and correct treatment at the end of its life (recycling). .