25 Years, a ¼ of a Century!

It is with great pride that we celebrate our silver jubilee at Prooptica and share it with you!

25 years of experiences, challenges and achievements has made Prooptica desire to do more and better each year.
2018 is a milestone in the history of Prooptica and we want once again, to prove that 25 years past, we continue to be dynamic with a solid presence, and of reference in the optical market. On top of that, through progress and innovation we seek the best integrated solutions for our clients.

Since we believe the key to success is the ability to react to the evolving market, the multifaceted supply we offer, together with the quality and confidence of our service, we continue to invest in our Full Eyewear Concept!

Increasingly, we seek out not only to offer a totally integrated optical service in 4 main areas of business: frames and sunglasses, ophthalmic lenses, accessories for the workshop and consumption, as well as, design and architecture, but also to promote integration near to our clients with practical and functional solutions.

We believe these are the first 25…

Building a story is truly a life project!
Dedication, effort and total commitment to a cause that we believe in and defend daily, is the stance taken by the Prooptica team. We are fascinated by sustainable growth and therefore we strive to improve our efficiency, day by day, and to guarantee the satisfaction of our clients.
Distinctions such as PME Excelência 2016 and PME Líder 2017, which have been achieved 7 years running, are what make us believe that with sustainability, good health and passion, the next 25 years are possible and desired!

We are more and more certain and confident that the integration strategy defined for Prooptica will be a lever for the growth of the optical market and strongly believe that with 4 distinct areas of specialized business, we can proudly accept our role as a reference in the market which offers integrated service and which is 100% adjustable to the needs of our partners.


With 4 specialized business sectors in the optical market, Prooptica assumes its position as a reference in the market, that offers integrated service, and adapts 100% to the needs of their partners.

This area offers frames and sunglasses of renowned national and international brands, which distinguish themselves through innovation, elegance and the quality of the materials used. So as to guarantee a diversified supply adjusted to the needs of the market, Prooptica subdivides this area into 5 segments: Premium, Fashion, Trendy, Essential and Specialist.

Representing two great brands, KODAK and NIKON, both with a range of products of the highest quality and technological basis (digital freeform manufacture), we integrate solutions of service for our clients (online orders, remote beveling, assembly of glasses), that allows us to present an integrated solution of high added-value.

A specialized area of workshop accessories and consumption products which offer practical and functional solutions due to an extensive portfolio. To improve the customer’s in-store experience and to guarantee a supply of differentiated solutions with added-value, Prooptica partnered with FittingBox, an amplified virtual reality solution.

Area specialized in the construction, remodeling and decor projects of optical stores, as well as furniture solutions. With a range of turnkey solutions, our know-how in the optical market and business is added-value in our proposals for innovative, flexible and functional solutions for our partners.

  • To be reference in both integrated distribution and strategic management for the optical sector.
  • To be present in all optical stores in at least one area of business
  • To be the “Full Eyewear Concept”. To be understood as the specialist and consultant of the optical sector, grouping 4 areas of business with integrated turnkey solutions.
  • To build trustworthy partnerships integrating 4 business areas.
  • To create value for our partners through strategic and sustainable management, betting on constant innovation and integrated products and services.
  • To help the client differentiate themselves in a highly competitive market.





Dynamic and Proactive

Focus on

Credibility and


A competent, dynamic and talented team that strives to make a difference!