With more than a quarter of a century of history, Prooptica is currently a reference in the national optical market thanks to the dedication and commitment of an experienced team that does everything to guarantee a specialized and high-quality service. We believe we have the vision, knowledge and tools necessary to help you make your business more competitive.
“Full Eyewear Concept”
With a totally innovative concept, we are the only company to offer a fully integrated business model in 4 complementary strategic areas: Glasses, Ophthalmic lenses, Accessories and Architecture. We guarantee a broad portfolio, well segmented and adapted to the needs of a very dynamic market.
Prooptica is moved by relational links. Words like cooperation, proximity and partnership are part of our values and define the attitude we have towards our customers. We insist on always being present and following the progress of those who are part of our history.
Eyes on the Future
We are fascinated by sustainable growth and strive to improve our business value proposition, ensuring the full satisfaction of our partners. We always build history with dedication and commitment and “with an eye on the future”!
- To be reference in both integrated distribution and strategic management for the optical sector.
- To be present in all optical stores in at least one area of business
- To be the “Full Eyewear Concept”. To be understood as the specialist and consultant of the optical sector, grouping 4 areas of business with integrated turnkey solutions.
- To build trustworthy partnerships integrating 4 business areas.
- To create value for our partners through strategic and sustainable management, betting on constant innovation and integrated products and services.
- To help the client differentiate themselves in a highly competitive market.
Dynamic and Proactive