In this Back to Sport, a Progear Eyeguard apresenta-se como uma solução desenvolvida especificamente para atletas e entusiastas do desporto, combinando proteção, conforto, tecnologia e design. A marca aposta em materiais resistentes ao impacto, armações robustas e design ergonómico para responder às exigências da prática desportiva.

Proteção pensada para o movimento

Durante a prática desportiva, estabilidade e conforto são fundamentais. A Progear Eyeguard foi concebida precisamente para acompanhar o movimento, oferecendo uma solução de proteção ocular adaptada ao contexto desportivo.

A gama está disponível em quatro tamanhos — S, M, L e XL —, permitindo uma melhor adaptação a crianças e adultos. Entre as suas características destacam-se a armação extremamente robusta, o design dinâmico e ergonómico e o sistema patenteado de fixação das lentes.

Outro dos grandes diferenciais é a possibilidade de incorporar graduação adaptada ao utilizador, permitindo conciliar as necessidades de correção visual com a proteção necessária durante a prática desportiva.

Uma solução para diferentes modalidades

Futebol, basquetebol, ciclismo, wakeboard, motociclismo, skate, esqui ou snowboard são algumas das modalidades contempladas nas diferentes soluções apresentadas pela Progear Eyeguard. A gama foi pensada para oferecer versatilidade tanto em desportos indoor como outdoor.

Regressar ao desporto em segurança

No regresso aos treinos, escolher o equipamento adequado é tão importante como recuperar o ritmo. A proteção ocular não deve ser esquecida, sobretudo em modalidades em que existe maior exposição a impactos, contacto ou movimentos rápidos.

Com uma proposta que alia segurança, resistência, conforto e versatilidade, a Progear Eyeguard acompanha atletas de diferentes idades e modalidades, ajudando-os a manter o foco naquilo que realmente importa: desfrutar do desporto com confiança e proteção.

Este Back to Sport, proteja a sua visão e volte aos treinos preparado.

PROGEAR EYEGUARD — LOOK COOL. BE SAFE.

Clique aqui e descubra a brochura de Progear Eyeguard

O conteúdo Back to Sport | Proteção e desempenho com Progear Eyeguard aparece primeiro em Prooptica.

Com novidades em armações e óculos de sol, a coleção foi pensada para acompanhar um quotidiano em movimento, mantendo a ligação ao espírito descontraído e ao universo náutico que fazem parte do ADN Quebramar.

Design desportivo para todos os dias

As novas armações Quebramar Sport apresentam linhas contemporâneas e marcadamente masculinas, com formatos versáteis e detalhes nas hastes que reforçam o carácter desportivo da coleção.

Tons como azul, preto, cinza e verde dominam as novas propostas, numa paleta fácil de usar e de combinar. O resultado são modelos confortáveis e funcionais, adequados tanto para a rotina diária como para quem procura um visual mais casual e ativo.

Na coleção solar, o espírito desportivo ganha ainda maior expressão. Formatos modernos, combinações de cor e lentes espelhadas dão personalidade a modelos pensados para acompanhar os dias ao ar livre.

QM 2036: o modelo que flutua

Um dos grandes destaques da nova coleção é o QM 2036, um modelo solar especialmente pensado para quem gosta de estar junto à água.

Ultraleve, resistente à água, com design desportivo e flutuante, o QM 2036 reúne características que o tornam particularmente interessante para a prática de desportos aquáticos e atividades náuticas.

A sua capacidade de flutuação significa que, em caso de queda à água, os óculos permanecem à superfície — uma vantagem prática para quem pratica atividades no mar, no rio ou na piscina.

Disponível em Blue e Black, o modelo conta também com uma versão de lentes espelhadas azuis, reforçando a sua estética técnica e desportiva.

Um regresso à rotina em movimento

Com a nova coleção, a Quebramar Sport reforça a sua aposta num eyewear pensado para um consumidor ativo, que procura aliar funcionalidade e conforto a uma imagem contemporânea.

Do dia a dia aos momentos de lazer, dos treinos às aventuras junto à água, as novas propostas estão preparadas para acompanhar diferentes ritmos e estilos de vida.

Este setembro, é tempo de voltar à rotina. E de voltar ao desporto.

Clique aqui e descubra a nova coleção Quebramar Sport.

O conteúdo Quebramar Sport | De volta ao desporto com uma nova coleção aparece primeiro em Prooptica.

Under the message “School is back. Wonder never left.”, the campaign celebrates creativity, curiosity and the unique way children view the world, showing that every new day can turn into an adventure.

Imagination also returns to school

For a child, a classroom can transform into a kingdom, a playground can be the setting for a great adventure, and a seemingly ordinary moment can become extraordinary.

Through play, children experiment with different characters, discover new forms of expression and build their own identity. It is this free and imaginative universe that Milo & Me seeks to bring to the new academic year.

Because when they return to school, children do not leave behind the curiosity, creativity or personality that marked their summer days. They take all this with them.

Ziggy and Lux: two new models full of personality

Integrated into this universe arise Ziggy and Lux, two new models developed for children who like to express their personality through their glasses.

Ziggy it features a fun, round shape with a subtle vintage inspiration and delicate silver glitter details that add a special touch to the frame.

Already Lux it opts for a more striking geometric shape, combining contemporary design with soft tones and a glossy finish that reinforces the model's playful character.

Both frames are produced in G850, a bio-based 46% material, and are available in sizes aimed at the age groups of 6 to 9 and 10 to 12 years old.

Glasses that are part of who they are

In childhood, glasses can represent much more than a visual necessity. Colour, shape and small details help transform them into an accessory with which the child identifies and through which they can express their personality.

With Wear the Wonder, Milo & Me invites every child to take that individuality to school and to continue looking at the world with curiosity, confidence and a great deal of imagination.

Because a new academic year can bring new classrooms, new teachers and new challenges, but there is one thing that should always remain present: the desire to play, dream and discover.

Let them play freely.
Let them dream without limits.
Let them live out their imagination.

Click here and discover our new arrivals catalogue

O conteúdo Milo & Me | Um regresso às aulas onde a imaginação continua a fazer parte da aventura aparece primeiro em Prooptica.

Colourful, fun and dynamic, the campaign transports us to some of the settings that are part of children's daily lives: from the classroom to the playground, passing through moments of play and discovery.

Glasses designed to keep up with youngsters

During childhood, glasses keep up with a particularly active pace. Reading, writing, playing, running or taking part in extracurricular activities are all part of action-packed days, making the comfort, functionality and adaptation essential features when choosing a frame.

The new Piper collection seeks to respond to these needs through contemporary and versatile designs, without forgetting a fundamental component: allowing every child to find a pair of glasses with which they can identify.

New shapes, colours and Clip-On designs

The collection features new frame models, with different geometries and a diverse colour palette. Rounded shapes coexist with more structured lines, while neutral tones give way to touches of blue, green, red, pink and violet.

Among the new features are also models with solar Clip-On, a practical solution that easily transforms an optical frame into a sunwear option, offering greater versatility to keep up with children both inside and outside school.

Glasses are also a form of expression

For a child, choosing glasses can be much more than responding to a visual need. Colours, shapes and details help transform the frame into an accessory that is part of their identity.

It is precisely this spirit that Piper seeks to convey: fun, comfortable and full of personality glasses, designed so that youngsters want to wear them and feel confident in their choice.

A campaign that celebrates childhood

The new Piper campaign images reflect all this energy through vibrant school settings, colour, movement and spontaneity.

Between playground games and moments of learning, the campaign celebrates a childhood made of curiosity and discovery, portraying glasses as true companions for every day's small and large adventures.

This Back to School, Piper is ready to accompany youngsters on a new chapter full of stories to live, friends to reunite with and plenty to discover.

Piper — ready for a new year of great adventures.

Click here and discover the Piper catalogue with all the latest releases

O conteúdo Piper | Um Regresso às Aulas cheio de cor, conforto e novas aventuras aparece primeiro em Prooptica.

With a strong connection to the world of fashion, Duyos views eyewear as much more than a functional accessory. Each model stands as an element of style and personal expression, capable of transforming a look and giving personality to whoever wears it.

Shapes that frame the gaze

The new collection explores different geometries, volumes and materials, offering designs ranging from reinterpreted rounded shapes to more angular and structured patterns.

In the frames, we find models with delicate lines alongside more expressive designs. Metal adds lightness and elegance, while bulkier frames give presence to the face, in a balance between sophistication and irreverence.

In sunglasses, geometric shapes take on a particularly prominent role. Striking fronts, generous volumes and well-defined lines transform each model into a true statement of style.

Black, green and sophisticated contrasts

The colour palette accompanies the contemporary identity of the collection. Black emerges as a timeless and sophisticated choice, whilst deep tones, such as green, add colour and character to the pieces.

The contrasts between different materials, thicknesses and finishes reinforce the diversity of the collection and make it possible to find designs for different personalities, always maintaining a visual language consistent with the Duyos DNA.

An editorial-style campaign

Accompanying the collection, the new campaign images feature a refined and markedly editorial aesthetic. The expressive use of light and shadow, minimalist backgrounds and sophisticated styling direct all attention to the eyewear and its shapes.

Textures, shines and volumes present in clothing establish a dialogue with the frames, reinforcing the natural connection between eyewear and fashion. The result is a visually strong campaign, where each model assumes their space and personality.

Eyewear as a style expression

With this new collection, Duyos Eyewear continues to explore a vision of optics where design, fashion and personality go hand in hand.

Between frame and sunglasses designs, in subtle or bolder shapes, the collection was designed for women who look to their eyewear as a distinguishing element and a way to express their own style.

Duyos Eyewear — a look at fashion with its own personality.

Click here to discover the Duyos Eyewear catalogue

O conteúdo Duyos Eyewear | Design, moda e personalidade na nova coleção aparece primeiro em Prooptica.

It is precisely within this universe that the Duyos Eyewear, the result of a collaboration with the renowned Spanish fashion designer Juan Duyos, which brings to eyewear design the same creativity and aesthetic sensitivity present in their work in the fashion world.

From the catwalk to the world of eyewear

Known for his feminine, sophisticated and expressive approach, Juan Duyos finds in colour, volumes and details a way of creating pieces with their own identity.

In Duyos Eyewear, this language takes on a new dimension. Frames are establishing themselves as true fashion accessories, capable of transforming a look and adding personality even to the simplest combinations.

Vibrant colours, transparencies, plays of light, shimmer and contrasts coexist with striking shapes and carefully crafted details, giving rise to feminine pieces that balance elegance and irreverence.

Glasses as an expression of personality

Today, glasses have definitely stopped being seen merely as a visual necessity. They have become a fundamental piece in the construction of personal image and style, with the capacity to define a look and convey an attitude.

Duyos Eyewear explores precisely this more emotional and creative dimension of eyewear. Its collections are designed for women who like to experiment, play with fashion and use accessories as an extension of their personality.

From the most intense shades to the most delicate combinations, each design seeks to add a distinguishing element, while always maintaining the femininity and sophistication that characterise the Duyos universe.

Images that accompany the language of fashion

This fashion connection also extends to the brand's visual identity. The images of Duyos Eyewear follow trends, exploring environments, colours and compositions with a strong editorial component.

More than just presenting the models, they seek to create a visual universe around the collection, where the glasses take centre stage as fashion accessories and elements of individual expression.

Celebrating creativity through a fresh perspective

International Fashion Day is therefore an opportunity to celebrate the ability to reinvent, experiment and express who we are through what we wear — and also through the glasses we choose.

With a markedly feminine identity and a language where colour, sophistication and irreverence walking side by side, Duyos Eyewear demonstrates how optical design can become part of the fashion universe in a natural and distinctive way.

Because fashion isn't just in what we wear. It is also in the way we choose to look at the world.

O conteúdo Dia Internacional da Moda | Duyos Eyewear, quando a moda se transforma num novo olhar aparece primeiro em Prooptica.

The new Jaguar Eyewear collection features a selection of frames and sunglasses designed for men seeking quality, comfort and sophisticated design. Inspired by the dynamic lines and carefully crafted surfaces of Jaguar cars, the pieces are distinguished by a contemporary aesthetic that combines functionality and refinement.

Among the new releases, rectangular, square, round and aviator models stand out, capable of catering to different styles and preferences. The collection combines premium acetates in solid, transparent and gradient finishes with lightweight, elegant metal frames, creating designs that balance sturdiness and lightness.

The details also play a prominent role. Subtle chromatic touches, textures inspired by technical materials and temples with finishes that evoke carbon fibre reinforce the brand's sporting DNA, while carefully integrated metallic elements highlight the high level of precision present in every model.

Aside from aesthetics, comfort remains a priority. The frames have been developed to provide an ergonomic fit and comfortable wear throughout the day, without compromising the elegance that characterises the collection.

More than just following trends, Jaguar Eyewear focuses on timeless design, tailored for a modern, discerning and confident consumer who values products where innovation, the quality of materials and attention to detail make all the difference.

Jaguar Eyewear is thus the perfect expression of the brand's philosophy: a collection where performance, beauty and innovation go hand in hand, translating British excellence into a sophisticated and distinct look.

Click here and discover the Jaguar Eyewear new releases

O conteúdo Jaguar Eyewear | Quando a precisão britânica inspira o design de cada detalhe aparece primeiro em Prooptica.

Inspired by a lifestyle where beauty and authenticity go hand in hand, Nuxe Eyewear presents models developed with eco-friendly materials, demonstrating that it is possible to combine environmental responsibility with quality, durability and sophistication.

Design tailored for different styles

The collection brings together a balanced selection of frames and sunglasses, designed to suit different moments of everyday life.

The frames feature standout oversized square shapes, soft and feminine lines, and rounded models reinterpreted in a contemporary language. Translucent acetates in smoky tones, olive green, marbled brown and nude combine with lightweight metal structures and discreet gold touches, creating elegant, versatile pieces that are easy to integrate into any style.

In sunglass models, vintage inspiration translates into organic and sophisticated shapes, where deep black and gold-coloured metallic details lend a touch of distinction and personality.

The detail as a differentiating element

Throughout the collection, the finishes take on a prominent role. Subtle metallic inserts, delicately crafted temples and the harmonious combination of acetate and metal reveal a special attention to every detail, reinforcing the brand's premium positioning.

More than a functional item, glasses become an extension of the wearer's personality, reflecting a discrete and timeless elegance.

Beauty with responsibility

True to the values that distinguish the brand, Nuxe Eyewear also reinforces its commitment to more responsible fashion through the use of eco-friendly materials, promoting a more sustainable approach to eyewear design.

The result is a collection where aesthetics, comfort and environmental awareness coexist naturally, giving rise to designs created for women who value beauty, quality and responsibility, without sacrificing the elegance that characterises the Nuxe universe.

Click here to discover the entire Nuxe sun collection

O conteúdo Nuxe Eyewear | Elegância francesa com um compromisso sustentável aparece primeiro em Prooptica.

It is in this context of tribute and continuity that the new logo of emerges Amália Eyewear, a visual identity created to reflect the brand's essence and preserve the deep connection to Amália's heritage.

A symbol inspired by the Portuguese guitar

The most striking element of the new logo is found in the inverted “M”, the design of which evokes the tuning pegs of the Portuguese guitar. This detail establishes a direct connection to the universe of fado and to the instrument that accompanied some of Amália's most emblematic performances.

More than just a graphic choice, it is a symbol rich in meaning. The Portuguese guitar represents emotion, tradition and a very distinct way of telling stories through music — values that are likewise part of the identity of Amália Eyewear.

Between the past and the present

The new visual identity is born as a meeting point between memory and contemporaneity. The minimalist and elegant lines translate a current interpretation of the authenticity, sensitivity and distinction that have always characterised Amália Rodrigues.

At the same time, the logo preserves a strong connection to its Portuguese roots, reinforcing the brand's ability to carry a cultural legacy into the world of fashion and design.

This relationship between past and present allows Amália Eyewear to continue to honour a timeless figure, while still engaging with new generations and a contemporary aesthetic.

More than a new image

The unveiling of the new logo represents much more than a visual refresh. It is a celebration of Portuguese culture, music, tradition and the unique ability to transform feeling into art.

Just as fado crosses generations without losing its essence, Amália Eyewear also seeks to keep alive a legacy built on elegance, emotion and authenticity.

Through each collection, the brand continues to tell stories inspired by Portugal, reinterpreting symbols and cultural references in a contemporary and sophisticated language.

A legacy that continues to inspire

Amália Rodrigues remains present in the Portuguese collective memory and continues to inspire music, fashion, design and culture. The new identity of Amália Eyewear translates precisely that continuity, projecting into the future a name that profoundly marked the past.

Because there are names that cross generations, symbols that endure and looks that continue to tell stories.

Amália Eyewear — a Portuguese legacy seen through a new lens.

Click here and discover the Amália Eyewear collection

O conteúdo Amália Eyewear | Nova identidade inspirada na alma portuguesa aparece primeiro em Prooptica.

Inspired by the contemporary man, the Dielmar Eyewear it was developed to keep up with a demanding lifestyle, where image, functionality and quality go hand in hand. Each model has been designed to complement your look with discretion and personality, making the glasses a natural extension of the elegance that defines the brand.

A more diverse collection than ever before

The new arrivals this season reveal an even more complete collection, with proposals capable of catering to different styles, preferences and occasions for use.

Among the new models, the elegant frames stand out griff, whose minimalist construction favours lightness and sophistication; the versions nylon, which offer a contemporary and discreet look thanks to their semi-rimless structure; the models half-moon, which demonstrate a perfect balance between modernity and comfort; and a renewed selection of frames in acetate, where the richness of the finishes, the transparencies and the classic tones lend personality and distinction.

This diversity makes it possible to create a cross-cutting collection, designed to accompany man through different contexts, from the professional environment to moments of leisure.

Solutions for all styles

The collection also incorporates new sunglasses proposals, where classically inspired models coexist with more contemporary interpretations. Rectangular, round, geometric and aviator shapes appear combined with premium materials and high-quality finishes, resulting in an elegant and versatile offering.

In the frames, the focus remains on ergonomics and everyday comfort. Lightweight profiles, carefully designed structures and technical solutions ensure comfortable wear, without sacrificing the refined aesthetics that distinguish the brand.

The importance of details

Just like in tailoring, in eyewear too it is the details that make all the difference.

At Dielmar Eyewear, each element is carefully crafted to convey an image of understated sophistication. The balanced lines, metallic finishes, combinations of materials and careful selection of colours reflect an approach where quality reveals itself in every detail.

The result is a collection that favours timelessness over passing trends, offering designs primed to remain current over time.

Portuguese elegance in every model

More than just a collection of eyewear, the Dielmar Eyewear represents the continuity of a Portuguese legacy built on values of excellence, authenticity and rigor.

Click here and discover the Dielmar Eyewear collection

O conteúdo Dielmar Eyewear | A elegância da alfaiataria portuguesa no universo do eyewear aparece primeiro em Prooptica.