Inspirada no homem contemporâneo, a Dielmar Eyewear foi desenvolvida para acompanhar um estilo de vida exigente, onde a imagem, a funcionalidade e a qualidade caminham lado a lado. Cada modelo foi pensado para complementar o visual com discrição e personalidade, tornando os óculos numa extensão natural da elegância que caracteriza a marca.

Uma coleção mais diversificada do que nunca

As novidades desta temporada revelam uma coleção ainda mais completa, com propostas capazes de responder a diferentes estilos, preferências e ocasiões de utilização.

Entre os novos modelos destacam-se as elegantes armações griff, cuja construção minimalista privilegia a leveza e a sofisticação; as versões nylor, que oferecem um visual contemporâneo e discreto graças à sua estrutura semirrim; os modelos meia-lua, que evidenciam um equilíbrio perfeito entre modernidade e conforto; e uma renovada seleção de armações em acetato, onde a riqueza dos acabamentos, as transparências e as tonalidades clássicas conferem personalidade e distinção.

Esta diversidade permite criar uma coleção transversal, preparada para acompanhar o homem em diferentes contextos, do ambiente profissional aos momentos de lazer.

Soluções para todos os estilos

A coleção integra também novas propostas de óculos de sol, onde convivem modelos de inspiração clássica com interpretações mais contemporâneas. Formas retangulares, redondas, geométricas e aviador surgem combinadas com materiais premium e acabamentos de elevada qualidade, resultando numa oferta elegante e versátil.

Nas armações, o foco continua a estar na ergonomia e no conforto diário. Perfis leves, estruturas cuidadosamente desenhadas e soluções técnicas garantem uma utilização confortável, sem abdicar da estética refinada que distingue a marca.

A importância dos detalhes

Tal como acontece na alfaiataria, também no eyewear são os detalhes que fazem toda a diferença.

Na Dielmar Eyewear, cada elemento é cuidadosamente trabalhado para transmitir uma imagem de sofisticação discreta. As linhas equilibradas, os acabamentos metálicos, as combinações entre materiais e a seleção criteriosa das cores refletem uma abordagem onde a qualidade se revela em cada pormenor.

O resultado é uma coleção que privilegia a intemporalidade em detrimento das tendências passageiras, oferecendo modelos preparados para permanecer atuais ao longo do tempo.

Elegância portuguesa em cada modelo

Mais do que uma coleção de óculos, a Dielmar Eyewear representa a continuidade de um legado português construído sobre valores de excelência, autenticidade e rigor.

Clique aqui e descubra a coleção Dielmar Eyewear

O conteúdo Dielmar Eyewear | A elegância da alfaiataria portuguesa no universo do eyewear aparece primeiro em Prooptica.

More than a collection of eyewear, Duyos represents a natural extension of the aesthetic that has made Juan Duyos a benchmark in the fashion scene. Each model translates his passion for colour, femininity, and the creation of pieces that celebrate individuality and personal expression.

A collection inspired by the contemporary woman

Duyos Eyewear was conceived for women who seek more than just functionality. They seek pieces that reflect their personality, complement their style, and add character to every look.

The collection stands out for a harmonious fusion of vibrant colours, transparencies, shadows, and shine, elements that are part of the designer's creative signature. This approach allows for the creation of frames that are sophisticated, yet simultaneously bold, capable of capturing attention without losing elegance.

The feminine and contemporary shapes are carefully crafted to create a balance between fashion, comfort, and versatility, resulting in styles that complement different looks and occasions.

Eyewear as a fashion accessory

Just as on the catwalks, where every detail contributes to telling a story, at Duyos Eyewear, glasses play a central role in shaping personal image.

The carefully selected colour combinations, refined finishes and distinctive details transform each frame into a true fashion accessory. These are pieces created for women who value creativity and who see glasses as an extension of their identity.

The collection follows the trends of the fashion universe without losing its own personality, combining contemporary elements with a timeless aesthetic that characterises Juan Duyos's work.

Campaign images that reflect the brand's DNA

Duyos Eyewear's strong link to the world of fashion is also present in the campaign images accompanying the collection.

With a sophisticated and editorial visual language, the campaign presents an elegant, confident, and contemporary woman. The use of colour, light, and visual compositions reinforces the brand's values and highlights the glasses as the protagonists of the styling.

Each image conveys a sense of exclusivity and creativity, reflecting the spirit of a collection that seeks to inspire and celebrate female individuality.

Fashion, personality and expression

Duyos Eyewear continues to establish itself as a collection where fashion and design go hand in hand. Inspired by Juan Duyos' creativity, it presents models that go beyond fleeting trends and transform into true style statements.

Because, for some women, glasses are not just an accessory. They are a form of expression, a personal signature, and a reflection of their identity.

Click here and discover the Duyos Eyewear collection

O conteúdo Duyos Eyewear | Quando a moda se transforma em eyewear aparece primeiro em Prooptica.

Driving is one of the daily activities that most taxes our eyes. Besides sharp distance vision, necessary to identify signs, vehicles, obstacles, and road changes, it is equally important to be able to quickly switch focus to the instrument panel, rearview mirrors, navigation systems, and other elements of the vehicle.

At the same time, the eyes are constantly challenged by changes in light, reflections, glare, tunnels, shaded areas, variable weather conditions, and, of course, by driving at dawn, dusk, or during the night.

When a degree isn't enough

Having an up-to-date prescription is essential, but it isn't always enough to guarantee maximum visual comfort while driving. Many people get used to minor difficulties without realising that specific solutions exist to improve their driving experience.

Symptoms such as eye strain after long journeys, glare from headlights, difficulty driving at night, or discomfort when shifting focus between the road and the dashboard are more common than you might think.

Frequently, users assume these situations are part of the natural ageing process or normal driving conditions. However, many of them can be minimised by choosing the most appropriate visual solution.

The challenge of night driving

One of the most frequent complaints among drivers is the difficulty of driving at night. Intense headlights, light halos, reduced visual contrast, and decreased sharpness can significantly affect comfort and confidence behind the wheel.

In low-light conditions, eyes behave differently. Pupil dilation can cause changes in how images are focused, reducing distant vision quality and increasing visual strain.

For this reason, night driving requires special attention when choosing ophthalmic lenses.

A more comfortable view for every journey

Currently, there are lenses developed specifically to meet the demands of driving, providing more comfortable and efficient vision in different light conditions.

These solutions are designed to improve the visual perception of the road, facilitate the transition between different viewing distances, and reduce eye strain during long journeys. The goal is simple: to provide a safer, more comfortable, and confident driving experience.

See better to drive better

Just as we prepare a car before a trip, we should also prepare our vision. Regular eye exams and choosing the right lenses can make a significant difference in safety, comfort and the quality of your driving.

This summer, before heading off on your next adventure, it's worth asking: are your eyes as ready for the road as your vehicle is?

Because a good trip always begins with a good view.

O conteúdo Condução no Verão | A importância de uma visão preparada para a estrada aparece primeiro em Prooptica.

Created for a generation that values authenticity and dislikes following predefined rules, the new collection translates the brand's irreverent DNA through styles that go far beyond their function. They are statement pieces that reflect personality, confidence, and a free way of being.

The charm of the past reinterpreted for today

Sevenoaks has always found inspiration in classic eyewear references, reinterpreting them with a modern, urban language. In this new collection, this influence is evident through updated retro shapes, contemporary details, and colour combinations that give the models their own unique identity.

The result is a versatile collection, capable of accompanying different everyday styles and moments, without losing the striking character that defines the brand.

Premium materials and combinations full of personality

One of the collection's strengths continues to be the use of premium acetates and resins, carefully selected for their quality, durability, and ability to create distinctive visual effects.

Transparent finishes, Havana patterns, and exclusive hues lend depth to the frames, while material combinations create contrasts that enhance their personality. Each model boasts its own unique visual identity, maintaining an aesthetic coherence that characterises the Sevenoaks universe.

New Sunglasses That Don't Go Unnoticed

Among the new arrivals are several sunglass models that explore different trends and design languages.

Vintage-inspired round shapes coexist with geometric designs and oversized models that have a strong visual impact. Lenses.

These are models designed for those who see sunglasses as an essential element of style and personal expression.

Frames that combine comfort and identity

When it comes to frames, the collection features broad and expressive shapes, including square, rectangular models, and modern interpretations of the classic aviator style.

The balanced lines, carefully crafted thicknesses, and subtle details create models that are visually striking, yet comfortable for everyday wear. The lightness of the materials and the ergonomics of the frames ensure a natural fit to the face and a pleasant wearer experience throughout the day.

More than eyewear, a form of expression

Sevenoaks Eyewear continues to establish itself as a brand for those who like to experiment, create trends, and express their personality through details.

Each model has been developed to accompany people who live authentically, value individuality, and seek pieces with their own character. Because, for Sevenoaks, glasses aren't just an accessory: they are an extension of the wearer's identity.

With this new collection, the brand reinforces its position as one of the most creative and differentiating proposals in the eyewear universe, uniting fashion, design, and attitude in a collection made for those who like to stand out.

O conteúdo Sevenoaks Eyewear | A nova coleção celebra a autenticidade, a atitude e o espírito vintage aparece primeiro em Prooptica.

Far more than designing buildings or drawing interiors, architecture has the power to transform ideas into reality, harmonising aesthetics, functionality, and emotion. Each project represents a balance between technique and creativity, where every detail is considered to respond to the needs of those who will live and experience the space.

At Prooptica, through our Design + Architecture department, we have a team of architects who develop bespoke projects for opticians and commercial spaces daily, creating environments that reflect each client's identity and enhance the shopping experience.

From the initial concept to the visualisation through 3D projects and Real Time Rendering, each space is carefully studied to unite functionality, ergonomics, design and innovation. The objective is to transform each project into a unique space, capable of inspiring, welcoming, and creating value for those who use it.

On this National Architect's Day, we pay tribute to all professionals who transform challenges into solutions and ideas into memorable spaces. In particular, to the Prooptica team of architects, who every day contribute to creating dream projects, bringing to life concepts that begin in the imagination and become a reality.

Because architecture doesn't just design spaces. It designs experiences, emotions, and stories that endure over time.

O conteúdo Dia Nacional do Arquiteto | Celebrar quem transforma ideias em espaços aparece primeiro em Prooptica.

In the world of fashion and eyewear, image takes centre stage. The most striking collections are those that manage to capture attention, convey personality and create a connection with digital communities. And it is precisely in this context that Sevenoaks Eyewear stands out.

With a young, urban, and irreverent identity, Sevenoaks is one of the most “instagrammable” brands in the Prooptica portfolio. Its collections combine contemporary design, current colours, expressive shapes, and a relaxed attitude that perfectly adapts to the visual language of social media.

Inspired by urban culture, creativity, and freedom of expression, the brand presents models that don't go unnoticed. Each frame has been designed to complement dynamic lifestyles and to become an integral part of the content we share daily on digital platforms.

More than just following trends, Sevenoaks seeks to forge a genuine connection with a generation that values authenticity, individuality, and impactful visual experiences. It's a brand made for those who like to stand out, experiment with new combinations, and express their personality through the details.

In an increasingly visual world, where an image can tell a story in seconds, eyewear has become an essential element in building personal image. And Sevenoaks is a brand that best interprets this reality, uniting fashion, attitude and digital presence in a collection full of energy.

On this World Social Media Day, we celebrate creativity, sharing and brands that know how to transform style into inspiration. And when we talk about eyewear with a digital attitude, Sevenoaks is certainly among the protagonists.

O conteúdo Dia Mundial das Redes Sociais | Quando o eyewear encontra o universo digital aparece primeiro em Prooptica.

Globally recognised for its memory titanium frames, TITANFLEX continues to push the boundaries of innovation. The exclusive TITANFLEX material, more flexible than spring steel, combines exceptional lightness, strength, and durability, providing comfort that accompanies the wearer throughout the day.

In this new collection, the brand presents a contemporary approach to design, where technical precision is combined with an elegant and up-to-date aesthetic. The lines are more defined, the details more refined, and the materials carefully selected to create frames that adapt naturally to the demands of modern life.

Performance continues to be one of the pillars of the collection. Flexible TITANFLEX components, stainless steel fronts and high-quality acetate work together with innovative technologies such as FlexStatic temples, One-Piece constructions and the renowned, virtually maintenance-free MicroTec hinge. The result is a perfect combination of mobility, stability and comfort.

The new models explore different aesthetic languages, from minimalist and timeless proposals to contemporary interpretations with retro inspiration. Embossed textures, premium finishes, sophisticated details and, in some references, genuine 22-carat gold plating add exclusivity and reinforce the brand's premium positioning.

More than a collection of frames, TITANFLEX presents a design philosophy centered on user well-being. Each model has been crafted to offer a superior visual and ergonomic experience, meeting the expectations of those who seek uncompromising quality, reliability, and comfort.

With the Spring/Summer 2026 collection, TITANFLEX reaffirms its position as an international benchmark in the premium segment, demonstrating that innovation, engineering, and comfort can coexist in perfect harmony.

Click here and discover the collection catalogue

O conteúdo TITANFLEX Primavera/Verão 2026 | Quando a inovação encontra o conforto absoluto aparece primeiro em Prooptica.

In the area of Design + Architecture, the choice of colours is one of the most important strategic elements in project development. A well-considered chromatic combination can make a space more welcoming, increase the sense of spaciousness, reinforce brand identity, and create a more pleasant shopping experience.

Cool colours, such as blues and greens, convey tranquility, confidence and comfort, and are often used in spaces where the consumer needs more time to make decisions. Warm colours, such as red, orange and yellow, attract attention, energy and dynamism, making them excellent allies for highlighting products, campaigns or specific areas of the shop.

Beyond the emotional component, colours also influence the perception of space. Light tones help to visually enlarge environments, while darker colours create depth, sophistication, and more intimate settings. The correct use of these contrasts allows for the creation of visual pathways, highlighting strategic areas and improving the circulation experience within the space.

In retail, each colour communicates a message. Red is associated with energy and action, blue with trust and professionalism, green with balance and well-being, while neutral tones convey elegance and timelessness. When applied consistently with the brand's identity, colours become an essential tool for strengthening positioning and creating an emotional connection with the consumer.

In space design, colours don’t just serve to decorate – they serve to communicate, influence and create memorable experiences.

O conteúdo A influência das cores | Design de espaços comerciais aparece primeiro em Prooptica.

This summer, several collections stand out for how they combine design, comfort and sun protection, responding to consumers' different trends and lifestyles.

Danell Eyewear: elegance for the brightest days

Danell Eyewear continues to establish itself through a sophisticated approach to optical design. Its collections are distinguished by elegant lines, meticulous finishes, and a special attention to detail that makes the difference.

With models that blend modernity and timelessness, Danell presents options capable of complementing different personal styles, offering a refined and contemporary image for the brightest days of the year. A collection designed for those seeking sophistication without excess and appreciating quality in every detail.

Polaris: performance and style in perfect harmony

For those looking for more technical and contemporary eyewear, Polaris presents options that combine innovation, comfort, and design.

The brand's collections are distinguished by their attention to detail, functionality, and ability to meet the demands of everyday life, offering modern designs that complement an active lifestyle. An ideal choice for consumers who value visual performance, versatility, and contemporary aesthetics simultaneously.

Quebramar Eyewear: the spirit of the Portuguese summer

Inspired by the sea, the beach, and the relaxed lifestyle that characterises the Portuguese coast, Quebramar Eyewear presents versatile and contemporary models, ideal for accompanying summer days.

The sunglasses combine comfort, functionality and a casual aesthetic that easily adapts to leisure moments, holidays and outdoor activities. A collection designed for those who seek to live the season with lightness, authenticity and a touch of nautical inspiration.

A summer to live in style and protection

Regardless of style or occasion, summer is the ideal time to reinforce the importance of eye protection against UV radiation and to choose models that allow you to enjoy the season with complete visual comfort.

From the elegance of Danell, to the innovation of Polaris and the relaxed spirit of Quebramar, these collections demonstrate how eyewear can unite fashion, personality and protection in a single piece.

Because the best moments of summer deserve to be lived with clear, comfortable, and stylish vision.

O conteúdo Solstício de Verão | As coleções de eyewear que vão marcar a estação aparece primeiro em Prooptica.

Inspired by a light and optimistic lifestyle, the collection reflects the brand's essence: living without complications, enjoying every moment, and confidently embracing one's own style. More than just following trends, Throttleman aims to create versatile and contemporary pieces, designed for people who like to express their personality authentically.

Light and contemporary design

The collection's new additions stand out for their elegant lines and lightweight construction, prioritising comfort without compromising on aesthetics. Among the new models are slim-profile metal designs, where soft geometric shapes, square and inspired by the classic aviator format, gain a modern, urban interpretation.

The simplicity of the lines is enhanced by small details that make a difference, creating balanced, sophisticated frames that are easy to integrate into different styles and occasions.

Class, versatility and personality

The new collection focuses on a current and versatile colour palette, featuring shades such as violet, pink, light blue, navy blue, graphite grey and matte black. This diversity allows for creations capable of suiting different personalities and preferences, from the most discreet to the most daring.

The subtle metallic finishes and carefully crafted colour contrasts add depth and modernity to the models, reinforcing the contemporary character of the collection without being over the top.

Comfort as an essential element

Beyond aesthetics, Throttleman Eyewear continues to focus on comfort as one of the fundamental pillars of the collection. Lightweight metal frames and ergonomic design ensure comfortable wear throughout the day, naturally adapting to the demands of daily routine.

The slender, elegant stems, combined with the lightness of the materials, provide a practical and enjoyable user experience, whether in a professional context, during leisure moments, or for everyday activities.

A collection for those who live with attitude.

More than just a collection of glasses, Throttleman Eyewear represents a way of being. A positive, free and uncomplicated attitude that invites everyone to embrace their individuality without fear.

Created for those who like to experiment, innovate and live with authenticity, the collection reinforces the brand's connection to a young, contemporary and energetic universe, where style is a natural extension of personality.

The Throttleman Eyewear collection is distributed exclusively by Prooptica.

O conteúdo Throttleman Eyewear | Novas propostas para quem vive com autenticidade e sem complicações aparece primeiro em Prooptica.