{"id":22144,"date":"2025-04-04T18:50:28","date_gmt":"2025-04-04T18:50:28","guid":{"rendered":"https:\/\/www.prooptica.pt\/?p=22144"},"modified":"2025-04-04T18:56:41","modified_gmt":"2025-04-04T18:56:41","slug":"prooptica-strengthens-its-commitment-to-internationalisation-by-expanding-to-brazil","status":"publish","type":"post","link":"https:\/\/www.prooptica.pt\/en\/prooptica-reforca-aposta-na-internacionalizacao-expansao-para-o-brasil\/","title":{"rendered":"Prooptica strengthens its commitment to internationalisation | Expansion to Brazil"},"content":{"rendered":"<p>We are delighted to announce Prooptica's expansion into Brazil, marking a new chapter in our success story of more than 30 years in Portugal. This is a significant milestone in our internationalisation strategy: the expansion into the Brazilian market that began at the end of 2024. This step represents a clear commitment to the potential and dynamics of the eyewear market in Latin America.<\/p>\n<p>As a distributor in Brazil, we are pleased to exclusively represent Juliana Paes' elegant eyewear collection, with the Premium and Urban lines. Recognised for its sophistication and style, the Juliana Paes Eyewear Collection promises to captivate the demanding Brazilian public, offering designs that combine fashion with functionality.<\/p>\n<p>In addition to the Juliana Paes collection, Prooptica is proud to be bringing other brands to Brazil that are already well recognised in Portugal, such as Quebramar, Dielmar, Piper and Masai. These brands, which have already gained recognition and distinction in our country, now promise to bring a new dimension of style and quality to the eyewear market in Brazil.<\/p>\n<p>In order to solidify our presence in this new market and strengthen relations with partners and consumers, Prooptica will be attending the largest optics fair in Latin America, Expo\u00f3ptica 2025. The event, which will take place from 9 to 12 April at Expo Center Norte, Red Pavilion, stand A60, in S\u00e3o Paulo, will be an essential platform for us to present our collections and establish strategic contacts in the region.<\/p>\n<p>This expansion into Brazil is a demonstration of our commitment to taking Prooptica beyond European borders, exploring new markets and opportunities. With this new step, we are not only expanding our geographical reach, but also reinforcing our commitment to being a benchmark in the global eyewear market.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9 com enorme prazer que anunciamos a expans\u00e3o da Prooptica para o Brasil, marcando um novo cap\u00edtulo na nossa hist\u00f3ria de sucesso, que conta com mais de 30 anos em Portugal. Este \u00e9 um marco significativo na nossa estrat\u00e9gia de internacionaliza\u00e7\u00e3o: a expans\u00e3o para o mercado brasileiro que se iniciou no final de 2024. Este [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[],"class_list":["post-22144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prooptica refor\u00e7a aposta na Internacionaliza\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Esta expans\u00e3o \u00e9 uma demonstra\u00e7\u00e3o do compromisso em levar a Prooptica al\u00e9m das fronteiras europeias, explorando novos mercados e oportunidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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