{"id":23830,"date":"2025-08-22T14:18:39","date_gmt":"2025-08-22T14:18:39","guid":{"rendered":"https:\/\/www.prooptica.pt\/?p=23830"},"modified":"2025-08-22T14:45:41","modified_gmt":"2025-08-22T14:45:41","slug":"point-of-sale-organisation-visual-stimuli","status":"publish","type":"post","link":"https:\/\/www.prooptica.pt\/en\/organizacao-do-ponto-de-venda-estimulos-visuais\/","title":{"rendered":"Point of Sale Organisation | Visual Stimuli"},"content":{"rendered":"<p>At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object between <strong>2 to 10 seconds<\/strong> and that the average decision time does not exceed <strong>5 seconds<\/strong>. In total, from the moment the customer stops, observes, identifies the brand and compares prices, to choosing the item, rarely more than a few minutes pass. <strong>15 seconds<\/strong>.<\/p>\n<p>It's <strong>visual perception<\/strong> which determines which product will be taken. The hand almost instinctively goes for the right item after the brain reacts to the first stimulus: sight.<\/p>\n<ol>\n<li>\n<h6><strong> Lighting as a highlight<\/strong><\/h6>\n<\/li>\n<\/ol>\n<p>Lighting directly influences the shop's image and the way products are viewed and handled. It should be bright and effective, but without excesses that cause discomfort.<\/p>\n<ul>\n<li><strong>General lighting<\/strong>: guarantees visibility throughout the entire space.<\/li>\n<li><strong>Directed lighting<\/strong>The \"spotlight\": used to emphasise specific areas, products or campaigns.<\/li>\n<\/ul>\n<p>An essential precaution is to prevent the light from dazzling or overheating the room, jeopardising the buyer's experience.<\/p>\n<ol start=\"2\">\n<li>\n<h6><strong> Space as an ally of the shopping experience<\/strong><\/h6>\n<\/li>\n<\/ol>\n<p>The shop environment should convey dynamism, originality and movement, creating a pleasant and memorable experience. The way the space is organised, combined with the use of colour, can completely change the customer's perception.<\/p>\n<h6><strong>Colour strategies and perception of space:<\/strong><\/h6>\n<ul>\n<li><strong>Shortening spaces<\/strong>paint cross walls in darker colours.<\/li>\n<li><strong>Enlarging square spaces<\/strong>Apply darker colours to two opposite walls.<\/li>\n<li><strong>Hide objects<\/strong>paint the wall the same colour as the object.<\/li>\n<li><strong>Highlight products\/zones<\/strong>use intense or contrasting colours in the background.<\/li>\n<li><strong>Lowering the ceiling<\/strong>paint the ceiling darker than the walls.<\/li>\n<li><strong>Raise the roof<\/strong>paint the ceiling a lighter colour than the walls.<\/li>\n<li><strong>Widening corridors<\/strong>The best way is to apply dark colours to the edges and ceiling, leaving the side walls in light colours.<\/li>\n<li><strong>Shortening high walls<\/strong>Paint the top a shade darker than the base.<\/li>\n<\/ul>\n<h6><strong>The power of vision in purchasing decisions<\/strong><\/h6>\n<p>In retail, success lies in understanding how the customer's gaze travels through the space. A good visual strategy not only highlights products, but also improves the shopping experience, increases dwell time and boosts sales.<\/p>\n<p>More than just organising shelves, it's about creating <strong>an immersive scenario where every visual stimulus leads to a purchasing decision<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>No ponto de venda, cada detalhe conta para captar a aten\u00e7\u00e3o e influenciar a decis\u00e3o de compra. Estudos mostram que a nossa aten\u00e7\u00e3o fixa-se num objeto entre 2 a 10 segundos e que o tempo m\u00e9dio de decis\u00e3o n\u00e3o ultrapassa os 5 segundos. No total, desde o momento em que o cliente p\u00e1ra, observa, identifica [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,238],"tags":[],"class_list":["post-23830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-arquitetura","category-insight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais<\/title>\n<meta name=\"description\" content=\"Uma boa estrat\u00e9gia visual destaca produtos, melhora a experi\u00eancia de compra, aumenta o tempo de perman\u00eancia e potencia as vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prooptica.pt\/en\/point-of-sale-organisation-visual-stimuli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais\" \/>\n<meta property=\"og:description\" content=\"Uma boa estrat\u00e9gia visual destaca produtos, melhora a experi\u00eancia de compra, aumenta o tempo de perman\u00eancia e potencia as vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prooptica.pt\/en\/point-of-sale-organisation-visual-stimuli\/\" \/>\n<meta property=\"og:site_name\" content=\"Prooptica\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T14:18:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T14:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#\\\/schema\\\/person\\\/1cbd826a9322a3c38a052e43d1638306\"},\"headline\":\"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais\",\"datePublished\":\"2025-08-22T14:18:39+00:00\",\"dateModified\":\"2025-08-22T14:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/\"},\"wordCount\":436,\"image\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prooptica.pt\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Capa-artigo-blog-2.jpg\",\"articleSection\":[\"Design + Arquitetura\",\"Insight\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/\",\"url\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/\",\"name\":\"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prooptica.pt\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Capa-artigo-blog-2.jpg\",\"datePublished\":\"2025-08-22T14:18:39+00:00\",\"dateModified\":\"2025-08-22T14:45:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#\\\/schema\\\/person\\\/1cbd826a9322a3c38a052e43d1638306\"},\"description\":\"Uma boa estrat\u00e9gia visual destaca produtos, melhora a experi\u00eancia de compra, aumenta o tempo de perman\u00eancia e potencia as vendas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prooptica.pt\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Capa-artigo-blog-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.prooptica.pt\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Capa-artigo-blog-2.jpg\",\"width\":852,\"height\":514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/organizacao-do-ponto-de-venda-estimulos-visuais\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.prooptica.pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#website\",\"url\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/\",\"name\":\"Prooptica\",\"description\":\"Full Eyewear Concept\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#\\\/schema\\\/person\\\/1cbd826a9322a3c38a052e43d1638306\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.prooptica.pt\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Point of Sale Organisation | Visual Stimuli","description":"A good visual strategy highlights products, improves the shopping experience, increases dwell time and boosts sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prooptica.pt\/en\/point-of-sale-organisation-visual-stimuli\/","og_locale":"en_GB","og_type":"article","og_title":"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais","og_description":"Uma boa estrat\u00e9gia visual destaca produtos, melhora a experi\u00eancia de compra, aumenta o tempo de perman\u00eancia e potencia as vendas.","og_url":"https:\/\/www.prooptica.pt\/en\/point-of-sale-organisation-visual-stimuli\/","og_site_name":"Prooptica","article_published_time":"2025-08-22T14:18:39+00:00","article_modified_time":"2025-08-22T14:45:41+00:00","og_image":[{"width":852,"height":514,"url":"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#article","isPartOf":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/"},"author":{"name":"admin","@id":"https:\/\/www.prooptica.pt\/home\/#\/schema\/person\/1cbd826a9322a3c38a052e43d1638306"},"headline":"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais","datePublished":"2025-08-22T14:18:39+00:00","dateModified":"2025-08-22T14:45:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/"},"wordCount":436,"image":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg","articleSection":["Design + Arquitetura","Insight"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/","url":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/","name":"Point of Sale Organisation | Visual Stimuli","isPartOf":{"@id":"https:\/\/www.prooptica.pt\/home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#primaryimage"},"image":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg","datePublished":"2025-08-22T14:18:39+00:00","dateModified":"2025-08-22T14:45:41+00:00","author":{"@id":"https:\/\/www.prooptica.pt\/home\/#\/schema\/person\/1cbd826a9322a3c38a052e43d1638306"},"description":"A good visual strategy highlights products, improves the shopping experience, increases dwell time and boosts sales.","breadcrumb":{"@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#primaryimage","url":"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg","contentUrl":"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2025\/08\/Capa-artigo-blog-2.jpg","width":852,"height":514},{"@type":"BreadcrumbList","@id":"https:\/\/www.prooptica.pt\/organizacao-do-ponto-de-venda-estimulos-visuais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.prooptica.pt\/"},{"@type":"ListItem","position":2,"name":"Organiza\u00e7\u00e3o do Ponto de Venda | Est\u00edmulos Visuais"}]},{"@type":"WebSite","@id":"https:\/\/www.prooptica.pt\/home\/#website","url":"https:\/\/www.prooptica.pt\/home\/","name":"Prooptica","description":"Full Eyewear Concept","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prooptica.pt\/home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.prooptica.pt\/home\/#\/schema\/person\/1cbd826a9322a3c38a052e43d1638306","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/528c714482569d81724b02603aa719344e9ad7c0b50becf07272b2086b2c1cfd?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.prooptica.pt\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/posts\/23830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/comments?post=23830"}],"version-history":[{"count":4,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/posts\/23830\/revisions"}],"predecessor-version":[{"id":23835,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/posts\/23830\/revisions\/23835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/media\/23832"}],"wp:attachment":[{"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/media?parent=23830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/categories?post=23830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prooptica.pt\/en\/wp-json\/wp\/v2\/tags?post=23830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}