{"id":24999,"date":"2026-09-03T10:53:35","date_gmt":"2026-09-03T10:53:35","guid":{"rendered":"https:\/\/www.prooptica.pt\/?p=24999"},"modified":"2026-09-03T10:53:35","modified_gmt":"2026-09-03T10:53:35","slug":"milo-a-return-to-school-where-imagination-is-still-part-of-the-adventure","status":"publish","type":"post","link":"https:\/\/www.prooptica.pt\/en\/milo-me-um-regresso-as-aulas-onde-a-imaginacao-continua-a-fazer-parte-da-aventura\/","title":{"rendered":"Milo &amp; Me | A back-to-school where imagination continues to be part of the adventure"},"content":{"rendered":"<p>The return to school marks the beginning of a new phase, filled with learning, reunions and discoveries. But the end of the holidays does not mean the end of the imagination. It is precisely this idea that inspires <strong>Wear the Wonder<\/strong>, the Back to School campaign of <strong>Milo &amp; Me<\/strong>.<\/p>\n<p>Under the message <strong>\u201cSchool is back. <\/strong><strong>Wonder never left.\u201d<\/strong>, the campaign celebrates creativity, curiosity and the unique way children view the world, showing that every new day can turn into an adventure.<\/p>\n<p><strong>Imagination also returns to school<\/strong><\/p>\n<p>For a child, a classroom can transform into a kingdom, a playground can be the setting for a great adventure, and a seemingly ordinary moment can become extraordinary.<\/p>\n<p>Through play, children experiment with different characters, discover new forms of expression and build their own identity. It is this free and imaginative universe that Milo &amp; Me seeks to bring to the new academic year.<\/p>\n<p>Because when they return to school, children do not leave behind the curiosity, creativity or personality that marked their summer days. <strong>They take all this with them.<\/strong><\/p>\n<p><strong>Ziggy and Lux: two new models full of personality<\/strong><\/p>\n<p>Integrated into this universe arise <strong>Ziggy and Lux<\/strong>, two new models developed for children who like to express their personality through their glasses.<\/p>\n<p><strong>Ziggy<\/strong> it features a fun, round shape with a subtle vintage inspiration and delicate silver glitter details that add a special touch to the frame.<\/p>\n<p>Already <strong>Lux<\/strong> it opts for a more striking geometric shape, combining contemporary design with soft tones and a glossy finish that reinforces the model's playful character.<\/p>\n<p>Both frames are produced in <strong>G850, a bio-based 46% material<\/strong>, and are available in sizes aimed at the age groups of <strong>6 to 9 and 10 to 12 years old<\/strong>.<\/p>\n<p><strong>Glasses that are part of who they are<\/strong><\/p>\n<p>In childhood, glasses can represent much more than a visual necessity. Colour, shape and small details help transform them into an accessory with which the child identifies and through which they can express their personality.<\/p>\n<p>With <strong>Wear the Wonder<\/strong>, Milo &amp; Me invites every child to take that individuality to school and to continue looking at the world with curiosity, confidence and a great deal of imagination.<\/p>\n<p>Because a new academic year can bring new classrooms, new teachers and new challenges, but there is one thing that should always remain present: <strong>the desire to play, dream and discover.<\/strong><\/p>\n<p><strong>Let them play freely.<br \/>\nLet them dream without limits.<br \/>\nLet them live out their imagination.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/loja.prooptica.pt\/wp-content\/uploads\/Novidades-MiloMe-2026_LR.pdf\"><strong>Click here and discover our new arrivals catalogue<\/strong><\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>O regresso \u00e0s aulas marca o in\u00edcio de uma nova etapa, repleta de aprendizagens, reencontros e descobertas. Mas o fim das f\u00e9rias n\u00e3o significa o fim da imagina\u00e7\u00e3o. \u00c9 precisamente esta ideia que inspira Wear the Wonder, a campanha de Regresso \u00e0s Aulas da Milo &amp; Me. Sob a mensagem \u201cSchool is back. Wonder never [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[189],"tags":[],"class_list":["post-24999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oculos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Milo &amp; Me | Regresso \u00e0s Aulas, a imagina\u00e7\u00e3o faz parte da aventura<\/title>\n<meta name=\"description\" content=\"Com Wear the Wonder, a Milo &amp; Me convida cada crian\u00e7a a levar a individualidade para a escola e a olhar para o mundo com imagina\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prooptica.pt\/en\/milo-a-return-to-school-where-imagination-is-still-part-of-the-adventure\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milo &amp; Me | Regresso \u00e0s Aulas, a imagina\u00e7\u00e3o faz parte da aventura\" \/>\n<meta property=\"og:description\" content=\"Com Wear the Wonder, a Milo &amp; Me convida cada crian\u00e7a a levar a individualidade para a escola e a olhar para o mundo com imagina\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prooptica.pt\/en\/milo-a-return-to-school-where-imagination-is-still-part-of-the-adventure\/\" \/>\n<meta property=\"og:site_name\" content=\"Prooptica\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T10:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prooptica.pt\/wp-content\/uploads\/2026\/09\/Capa-artigo-blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/milo-me-um-regresso-as-aulas-onde-a-imaginacao-continua-a-fazer-parte-da-aventura\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/milo-me-um-regresso-as-aulas-onde-a-imaginacao-continua-a-fazer-parte-da-aventura\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.prooptica.pt\\\/home\\\/#\\\/schema\\\/person\\\/1cbd826a9322a3c38a052e43d1638306\"},\"headline\":\"Milo &#038; 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