The Vespa brand arose in 1946 with Enrico Piaggio, during the post-war reconstruction, with the goal of creating a vehicle adapted to urban lifestyle. Today, Vespa is one of the most pursued brands in the world, defining itself as a trendy brand which represents a way of life.
Vespa reflects the Italian Dolce Vita, the thought of dreamy holidays in Italy. More than one million Vespa scooters have circulated around the streets of the world. VESPA also stands out with products such as helmets, streetwear and day to day accessories.
The eyewear collection is inspired by the various scooters of the brand: Primavera with colorful and youthful lines, PX with a vintage and sporty design, and 946 with elegant and classic traits. The whole collection takes on the identity and the personality of the motorbikes, with a design directed at an Italian lifestyle.
From the combination of acetate with metal, results a timeless and irreverent design, which has marked the tendency of today’s fashion.
Youthful and contemporary are key words that describe the Vespa frame, with an easygoing yet dynamic feel to it, combined with vibrant colors and modern formats.
Inspired by the classic model of the 946 motorbike, this sunglass arises from a reinterpretation of classic models that today take on the role of being truly iconic in fashion.