PROOPTICA IBERIA WAS AT EXPOÓPTICA
Prooptica participated in the 33rd edition of ExpoÓptica that runs from April 1 to 3, 2022 at the IFEMA Madrid campus, simultaneously with OPTOM (International Congress of Optometry, Contactology and Ophthalmic Optics). This was the first participation of the company on that is the most important fair of the sector in the Iberian Peninsula and has a strong presence of Spanish and Portuguese opticians, the result of consolidation, recognition and strong commitment to Portuguese brands in the Iberian market.
During the fair and, as a reinforcement of its current market strategy, Prooptica agreed to collaborate with the renowned fashion designer Juan Duyos, two of the most prominent names in Moda em Espanha, awarded several times as Melhor Coleção in Madrid Fashion Week. This collaboration foresees the launch of the Duyos Eyewear eyewear line and its distribution in the Iberian market in September of this year.