COMPANY
WHO WE ARE
With 30 years of history e a extensive experience in distribution eyewear, Prooptica is today a solid company and a benchmark in the Iberian optical market.
It presents itself to the market as Portugal's largest eyewear distribution company with entirely Portuguese capital and with an integrated business model in 4 complementary areas:
Glasses, Ophthalmic Lenses, Accessories & IT and Architecture.
OUR STRATEGY
- Mission
- Vision
- Values
- Achievements
Creating value for partners through sustainable strategic management, betting on constant innovation and integration of products and services.
Helping customers differentiate themselves in a highly competitive market.
Building relationships of partnership and trust integrating 4 business areas.
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Being the benchmark in distribution integrated four business units in the optical sector.
To be present in all sustainable opticians with at least one business area.
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Respect, Closeness, Involvement, Trust, Commitment, Strong Bonds, Credibility, Reputation,
Autonomy, Innovation and Proactive Attitude.
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Leading SMEs since 2011.
PME Líder status is a seal of repute created by IAPMEI to recognise the merit of National SMEs with superior performance. It is awarded in partnership with Turismo de Portugal (in the case of companies in the tourism sector), a number of partner banks and Mutual Guarantee Companies, based on the best ratings of rating and economic and financial indicators.
- Mission
- Vision
- Values
- Achievements
Creating value for partners through sustainable strategic management, betting on constant innovation and integration of products and services.
Helping customers differentiate themselves in a highly competitive market.
Building relationships of partnership and trust integrating 4 business areas.
..
Being the benchmark in distribution integrated four business units in the optical sector.
To be present in all sustainable opticians with at least one business area.
..
..
Respect, Closeness, Involvement, Trust, Commitment, Strong Bonds, Credibility, Reputation,
Autonomy, Innovation and Proactive Attitude.
..
..
..
..
SME Leaders since 2011.
PME Líder status is a seal of repute created by IAPMEI to recognise the merit of National SMEs with superior performance. It is awarded in partnership with Turismo de Portugal (in the case of companies in the tourism sector), a number of partner banks and Mutual Guarantee Companies, based on the best ratings of rating and economic and financial indicators.
WHO WE ARE
With 30 years of history e a extensive experience in distribution eyewear, Prooptica is today a solid company and a benchmark in the Iberian optical market.
It presents itself to the market as Portugal's largest eyewear distribution company with entirely Portuguese capital and with an integrated business model in 4 complementary areas:
Glasses, Ophthalmic Lenses, Accessories & IT and Architecture.
- Mission
- Vision
- Values
- Achievements
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OUR STRATEGY
MISSION
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Creating value for partners through sustainable strategic management, focusing on constant innovation and the integration of products and services.
Helping clients differentiate themselves in a highly competitive market.
Building relationships of partnership and trust by integrating 4 business areas.
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OUR STRATEGY
VISION
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Being the benchmark in distribution integrated four business units in the optical sector.
To be present in all sustainable opticians with at least one business area.
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OUR STRATEGY
VALUES
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Autonomy, Innovation and Proactive Attitude.
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OUR STRATEGY
ACHIEVEMENTS
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Leading SMEs since 2011.
PME Líder status is a seal of repute created by IAPMEI to recognise the merit of National SMEs with superior performance. It is awarded in partnership with Turismo de Portugal (in the case of companies in the tourism sector), a number of partner banks and Mutual Guarantee Companies, based on the best ratings of rating and economic and financial indicators.
MISSION
Creating value for partners through sustainable strategic management, focusing on constant innovation and the integration of products and services.
Helping clients differentiate themselves in a highly competitive market.
Building relationships of partnership and trust by integrating 4 business areas.
VISION
To be present in all sustainable opticians with at least one business area.
VALUES
Respect, Closeness, Involvement, Trust, Commitment, Strong Bonds, Credibility, Reputation,
Autonomy, Innovation and Proactive Attitude.
ACHIEVEMENTS
PME Líder status is a seal of repute created by IAPMEI to recognise the merit of National SMEs with superior performance. It is awarded in partnership with Turismo de Portugal (in the case of companies in the tourism sector), a number of partner banks and Mutual Guarantee Companies, based on the best ratings of rating and economic and financial indicators.
WHAT WE ARE
Effectiveness
With 30 years of history, Prooptica is currently a benchmark in the Iberian optical market, thanks to the dedication and commitment of an experienced team that does everything it can to guarantee a specialised, high-quality service.
We are a committed, reputable and trustworthy partner and we believe we have the vision, knowledge and tools to help our partners make their business more competitive.
Full Eyewear Concept
With a unique and innovative positioning, we present a fully integrated business model in 4 complementary strategic areas: Glasses, Lenses, Accessories & IT and Architecture.
We guarantee a broad portfolio, well segmented and adapted to the needs of the market.
Trust
Eyes on the future
We are fascinated by sustainable growth and strive to improve our value proposition every day. We always build history with dedication, commitment and "with our eyes on the future!"
PROJECTS
Prooptica has always been concerned with social causes that support the everyday needs of millions of young people at risk around the world, and this support has recently been extended to the senior population. We feel it is extremely important to help organisations and projects that contribute to the eradication of poverty and for human and sustainable development, improving the daily lives of so many people in need.
SUSTAINABILITY
According to the certificate issued by Sociedade Ponto Verde, Prooptica prevented the emission of 2.3 + CO₂ into the atmosphere.This corresponds to 18,000 fewer kilometres travelled by car. Because it has never been more important to look after the health of the planet, we are committed to proper waste management, minimising the amount of packaging we put on the market, ensuring that it is reused as long as possible and that it is correctly treated at the end of its life (recycling).
Who we are
With 30 years of history e a extensive experience in distribution eyewear, Prooptica is today a solid company and a benchmark in the Iberian optical market.
It presents itself to the market as Portugal's largest eyewear distribution company with entirely Portuguese capital and with an integrated business model in 4 complementary areas:
Glasses, Ophthalmic Lenses, Accessories & IT and Architecture.
What we are
Experience
With 30 years of history, Prooptica is currently a benchmark in the Iberian optical market, thanks to the dedication and commitment of an experienced team that does everything it can to guarantee a specialised, high-quality service.
We are a partner committed, reputable and trustworthy and we believe we have the vision, knowledge and tools to help our partners make their businesses more competitive.
"Full Eyewear Concept"
With a unique and innovative positioning, we present a fully integrated business model in 4 complementary strategic areas: Glasses, Lenses, Accessories & IT and Architecture.
We guarantee a broad portfolio, well segmented and adapted to the needs of the market.
Trust
Prooptica is governed by relational bonds strong. Words like effort, proximity and involvement are part of our values and define our attitude towards our clients. We make a point of always being present and accompanying the progress of those who are part of our history.
Eyes on the future
We are fascinated by sustainable growth and strive to improve our value proposition every day. We always build history with dedication, commitment and "with our eyes on the future!"
How we are
Eyes on the future
Partners
Prooptica has always been concerned with social causes that support the everyday needs of millions of young people at risk around the world, and this support has recently been extended to the senior population. We feel it is extremely important to help organisations and projects that contribute to the eradication of poverty and for human and sustainable development, improving the daily lives of so many people in need.
Less footprint, more future!
Sustainability
According to the certificate issued by Sociedade Ponto Verde, Prooptica prevented the emission of 2.3 + CO₂ into the atmosphere.This corresponds to 18,000 fewer kilometres travelled by car. Because it has never been more important to look after the health of the planet, we are committed to proper waste management, minimising the amount of packaging we put on the market, ensuring that it is reused as long as possible and that it is correctly treated at the end of its life (recycling).
