A Jaguar Eyewear revela a sua nova coleção, uma proposta que transporta para o universo ótico toda a elegância, inovação e precisão técnica associadas à icónica marca automóvel. Inspirada no design contemporâneo e no espírito de alta performance da Jaguar, esta nova linha combina materiais premium, detalhes exclusivos e uma estética marcante, pensada para quem […]
A Mauboussin Eyewear apresenta as suas novas propostas para a estação, reforçando a identidade sofisticada da marca com uma coleção que celebra a elegância feminina, o detalhe requintado e o luxo acessível de inspiração parisiense. Ligada ao prestigiado universo da joalharia francesa, a marca transporta para o eyewear o mesmo cuidado estético, sensibilidade criativa e […]
A inovação tecnológica tem transformado profundamente a forma como vemos o mundo e, no universo da ótica, isso traduz-se em soluções cada vez mais precisas, confortáveis e adaptadas às necessidades reais de cada utilizador. Um dos melhores exemplos desta evolução é a tecnologia Digital Ray-Path 2, uma verdadeira revolução na personalização de lentes. Ao contrário […]
Marked on 7 April, World Health Day is an invitation to reflect on the importance of looking after our well-being on an ongoing and preventive basis. Rather than simply treating conditions, it is essential to anticipate and prevent them through regular assessments of our overall health. Regular check-ups enable the early detection of changes that often […]
World Physical Activity Day is an invitation to adopt more active lifestyles and to prioritise physical and mental wellbeing. With the arrival of longer days and spring, outdoor activities naturally become more popular — whether it’s running, cycling or walking — making it essential to ensure that we are properly […]
This Easter, Prooptica wanted to go beyond a simple symbolic gesture and celebrate what truly drives us: people. Each employee received a hamper designed to be shared with their family — a moment to pause, come together and celebrate outside the workplace. Because we believe it is these moments that strengthen […]
Working from home has redefined the way we use our eyes on a daily basis. Between computer screens, tablets and smartphones, we now spend many hours engaged in continuous visual strain, often in home environments that are not always ergonomically suited to this. In this context, choosing the right lenses is no longer just a […]
We are pleased to present the new eyewear collection from the Duyos brand, developed in partnership with the renowned Spanish designer Juan Duyos, currently president of ACME. This collaboration reaffirms the brand’s position at the intersection of eyewear and designer fashion, reflecting a creative, sophisticated and distinctive approach. The new collection draws inspiration from the latest fashion show […]
Prooptica will be exhibiting at Expoóptica 2026 in Madrid, marking what will be our third consecutive year of participation in what is one of the leading events in the optical sector in the Iberian Peninsula. More than just a showcase for new products, this event represents, for us, a strategic opportunity to connect with our customers. It is a space to strengthen relationships, share […]
National Students’ Day is an opportunity to reflect on the challenges and habits of the younger generation — and, among these, eye health is playing an increasingly important role today. In a world where the use of tablets, smartphones and computers is part of young people’s daily lives, whether for studying, communicating or […]