World Environment Day, celebrated on 5 June, serves as a reminder of the importance of adopting more responsible and sustainable practices in our daily lives — both on a personal and a business level. At Prooptica, we strive to make an active contribution to environmental conservation through various initiatives and conscious practices, including our collaboration […]
World Running Day celebrates much more than just the act of running. It is a day that promotes health, well-being, personal achievement and an active lifestyle. Whether it’s a run outdoors, a brisk walk or a more intense workout, regular exercise brings fundamental benefits to the body and […]
In the field of Design + Architecture, 3D designs play a vital role in creating spaces that are more functional, harmonious and visually striking. More than just visual representations, these solutions enable us to preview environments, test concepts and visualise every detail before the final build. Through 3D modelling, our team creates bespoke proposals that […]
World Orthoptics Day is an opportunity to highlight the importance of eye health and specialist care in the prevention, detection and treatment of vision problems that can significantly affect quality of life. Orthoptics plays a key role in assessing visual function, particularly in eye coordination, binocular vision, and eye movement […]
Could it be ADHD or a functional vision problem? When a child presents with attention difficulties, constant restlessness, or poor academic performance, these signs are often immediately associated with Attention Deficit Hyperactivity Disorder (ADHD). However, in many cases, the problem may be related to something less obvious: functional vision difficulties. Although [...]
Polaris Eyewear presents its new collection of frames and sunglasses, reinforcing an identity marked by contemporary design, lightness, and visual performance. Designed for the modern, urban consumer who is attuned to trends, the collection combines minimalism, sophistication, and functionality in a versatile and up-to-date offering. After establishing itself in the sunglass segment with [...]
Launched in September last year, the Polaris Nexus continues to stand out as one of the most innovative offerings in the eyewear universe, winning over users who seek technology, connectivity, and functionality in their daily lives. Much more than a simple pair of glasses, the Polaris Nexus combines contemporary design and integrated technology into an intelligent solution and […]
Within the retail universe, especially in spaces increasingly focused on the consumer experience, design goes far beyond aesthetics. The way a shop is perceived is directly linked to the sensory stimuli it awakens and how these influence emotions, behaviours, and purchasing decisions. In the Design + […]
The new season brings new opportunities to reinforce the in-store sunglasses offering. The Lanidor Eyewear, Dielmar Eyewear, and Masai Eyewear collections present distinct proposals, designed to meet different consumer profiles and usage occasions during spring/summer. Lanidor Eyewear stands out for its feminine elegance, sophistication, and versatility, ideal for customers […]
International Day of Families reminds us of the importance of human relationships, closeness, and the support we find in the people who are part of our lives. More than a concept, family is synonymous with sharing, trust, growth, and unity. At Prooptica, we believe that these values are also reflected in the professional environment. Throughout the […]