A elegância masculina está nos detalhes, nas escolhas e na forma como cada homem expressa a sua personalidade. É esta visão que inspira a nova coleção Danell Eyewear, acompanhada por novas imagens de campanha que refletem a identidade sofisticada e intemporal da marca. Com propostas que combinam referências clássicas e design contemporâneo, a Danell apresenta […]
Há acontecimentos tão especiais que uma única partilha não é suficiente. E a celebração dos 25 anos da Casa-Museu Amália Rodrigues foi, para nós, um desses momentos. No passado dia 14 de outubro, a Prooptica teve o privilégio de se associar a esta celebração, num encontro marcado pela emoção, pela música e pela homenagem a […]
A cor tem o poder de transformar um acessório, revelar uma personalidade e dar uma nova expressão a qualquer look. É precisamente esta ideia que inspira a nova coleção Outono/Inverno 2026 da Humphrey´s Eyewear, onde combinações cromáticas inesperadas, formas contemporâneas e detalhes originais dão vida a armações com uma identidade muito própria. Com uma abordagem […]
On World Sustainability Day, Prooptica highlights a collection that represents a more conscious way of thinking about eyewear. Throttleman Eco Eyewear is growing and now presents new models and new color combinations, reinforcing a line that seeks to combine design, versatility, and a more responsible approach. Sustainability plays an increasingly important role in the company’s business strategy […]
Polaris Eyewear presents its new collection of frames and sunglasses and reveals new campaign images that translate an urban, contemporary and relaxed identity. With a strong and cinematic aesthetic, the new campaign takes us to different urban settings where the glasses take center stage and form part of a way of […]
September brings the return to routines, work, and a more structured wardrobe. Dielmar Eyewear accompanies this moment with a new collection of frames and sunglasses, presented through new campaign images that reflect a masculine, elegant, and contemporary identity. With a language that blends timeless elegance with a modern aesthetic, the collection is designed to appeal to a wide range of […]
Returning to work and routine is also a time to renew the image and regain more structured coordination. Lanidor Eyewear accompanies this Back to Work with new campaign images and new models of frames and sunglasses, while maintaining an identity marked by femininity, a cosmopolitan spirit and an approach that focuses […]
For the second consecutive year, Prooptica is present at SILMO Paris, one of the major international platforms in the optical sector. After a very positive debut in 2025, returning to Paris represents another important step in our path of internationalization and, above all, a reason for pride in continuing to bring Portugal and the […]
September is synonymous with returning to routine, training, and sports practice. After the holidays, it’s time to get back to the field, the gym, the bike, or outdoor activities. And, as with any other equipment, eye protection should be part of preparing for sports. In this Back to […]
September marks the return to routines, but also to workouts, outdoor activities, and a more active lifestyle. In anticipation of Back to Sport, Quebramar Sport presents a new eyewear collection that combines sporty design, comfort, and functionality. With new frames and sunglasses, the collection […]