In 2023, Prooptica launches the Duyos collection, the result of its partnership with Juan Duyos, a Madrid-based designer who is very prominent in Spanish fashion. Juan Duyos has built a career with his own recognisable style based on his personal use of colours, fabrics, shapes and volumes, always with a disruptive and [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
HERITAGE BRAND Elegant by definition, the Danell line has been designed with the traditional, conservative style of those who can't do without authenticity in mind. Typically urban, youthful-looking, light and versatile, the Danell profile epitomises the contemporary businessman. Recognised for its timeless elegance, the brand includes classic and modern pieces that [...]
- NEW QUEBRAMAR COLLECTION FRESH NEWS LIKE THE BREEZE OF THE SEA Quebramar is a 100% Portuguese brand, created in the town of Cascais, with a clear passion for nautical activities from the outset. Today it is a leading fashion brand in Portugal. The eyewear collection is like an explosion of [...]
In 2022, Prooptica strengthens its commitment to Portuguese fashion with the integration of Throttleman eyewear into the Essentials segment of its eyewear portfolio. The Throttleman eyewear collection joins other renowned Portuguese textile brands such as Lanidor, Quebramar and Dielmar, lines with a totally Portuguese DNA that have been [...]
Now you have a range of glasses for children and babies from 0 to 8 years old, developed by Prooptica - Piper Baby, which are super resistant, flexible and comfortable, guaranteeing comfort for the little ones and making it easier for parents to choose. This collection has been designed with the ergonomic details of the face in mind [...]