Over the last 23 years, Prooptica has developed numerous partnerships with renowned designers, such as João Rôlo, one of the first licences developed by Prooptica in partnership with the renowned designer. In fulfilment of its ongoing commitment to take the concept of eyewear with Portuguese design to new heights, so that it is always present [...]
We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]
Book Day is a special occasion celebrated with enthusiasm, with reference to the written word. This date, which falls on 23 April, is a tribute to the literary legacy left by great Portuguese and foreign authors. The choice of 23 April to celebrate Book Day has a symbolic meaning. [...]
Originally specialising in frames and clip-ons, Quebramar has expanded its product offering to include a wide range of sports eyewear. With a focus on innovation and quality, Quebramar is a brand for outdoor enthusiasts. The best Quebramar sunglasses balance utility with original style, positioning them for [...]
Masai Eyewear is a manifesto of inclusion, where each pair of glasses is a celebration of human diversity. The collection is borderless, designed to embrace every individual, regardless of their colour, origin, race or age. The brand's new images translate exactly the values that characterise it, they are the mirror of all this [...]
On 6 April, we celebrate two important dates related to raising awareness of health and well-being: World Physical Activity Day and International Sports Day. These dates aim to raise public awareness of the importance of regular physical exercise and sport in maintaining a healthy lifestyle [...]
The word "optometry" derives from two Greek roots: "opto", which comes from "opsis", meaning "sight" or "vision", and "metria", from "metron", meaning "measure". Thus, etymologically, "optometry" refers to the "measure of sight" or "measure of sight". Optometry is part of what is known as primary eye care and is practised by [...]
Founded in 1990 in a small Parisian laboratory, NUXE has emerged as an internationally renowned French beauty brand, currently present in around 60 countries. In 2024, Nuxe Eyewear joined Prooptica's portfolio of international brands to excel in the Premium segment, with particular relevance to the female audience. Attentive to the needs [...]
Lanidor is a high quality, internationally renowned Portuguese fashion brand, known for its modern designs and attention to detail. Dedicated to women with an independent and cosmopolitan personality, Lanidor creates a unique and exclusive lifestyle, based on innovation and differentiation, always inspired by its Vision "making people [...]".
Today, once again, Prooptica is remembering Amália Rodrigues and her contribution to Portugal's culture. In October, Amálias 100 wine was launched as a celebration of the centenary of the fado diva's birth and we're also taking this opportunity to pay tribute to the fado singer once again and honour the relationship that Prooptica [...]