It was on a fun summer's morning that we filmed the campaign for the new Piper, under the watchful eye of our little models. At the Jamor sports complex we managed to capture the essence of the brand, which is intended to be very fun and dynamic, capable of captivating its target audience, children! The Piper brand was specially [...]
SEVENOAKS, the new eyewear brand that aims to challenge the conventional and bring a new perspective to the world of glasses. Inspired by the vibrant and historic English town of SEVENOAKS in the county of Kent, the brand combines irreverence, independence and authenticity to create glasses that are more than an accessory - they are an expression of [...]
International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica stands out as an example over the last 23 years, for its strong commitment to developing Eyewear collections by various national designers and [...]
Prooptica held several showrooms from the north to the south of the country, where it presented a new brand of frames and sunglasses, Nuxe Eyewear, which joined Prooptica's portfolio of international brands to stand out in the premium segment, with special relevance to the female audience. In an interview with Optica Pro magazine, Alexandra [...]
With the arrival of summer, it's common to value wearing sunglasses even more, and since the MASAI brand is a mirror of inclusion and diversity, we couldn't help but create a collection of sunglasses under the motto of these outstanding values. The collection remains borderless, designed to embrace every individual, [...]
Prooptica was present at the 34th edition of Expooptica, the most important trade fair for the sector on the Iberian Peninsula, which took place between 12 and 14 April at the IFEMA Madrid site. Among the more than 8,000 visitors to the exhibition, many stopped by the Prooptica stand, including Spanish fashion designer Juan Duyos, with [...]
Over the last 23 years, Prooptica has developed numerous partnerships with renowned designers, such as João Rôlo, one of the first licences developed by Prooptica in partnership with the renowned designer. In fulfilment of its ongoing commitment to take the concept of eyewear with Portuguese design to new heights, so that it is always present [...]
We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]
Book Day is a special occasion celebrated with enthusiasm, with reference to the written word. This date, which falls on 23 April, is a tribute to the literary legacy left by great Portuguese and foreign authors. The choice of 23 April to celebrate Book Day has a symbolic meaning. [...]
Originally specialising in frames and clip-ons, Quebramar has expanded its product offering to include a wide range of sports eyewear. With a focus on innovation and quality, Quebramar is a brand for outdoor enthusiasts. The best Quebramar sunglasses balance utility with original style, positioning them for [...]