New Balance, the iconic internationally recognised sports and lifestyle brand, presents its new eyewear models, inspired by the innovative design of its famous trainers. The collection, accompanied by a campaign of young and sporty images, captures the relaxed and authentic essence that has characterised the brand over the years.

This new line of glasses stands out for its use of details that until now have been exclusive to the brand's trainers. Elements such as the New Balance logo in three-dimensional format and differentiated graphic effects are now incorporated into the design of the glasses, creating a direct link with the brand's unique style, which unmistakably combines functionality and fashion.

The new campaign images, always urban and colourful, reflect the energy and youth that New Balance inspires in its fans. With this collection, we've managed to bring the essence of trainers to the eyewear universe, allowing fans of the brand to enjoy a new way of expressing their active lifestyle.