Could it be ADHD or a functional vision problem? When a child presents with attention difficulties, constant restlessness, or poor academic performance, these signs are often immediately associated with Attention Deficit Hyperactivity Disorder (ADHD). However, in many cases, the problem may be related to something less obvious: functional vision difficulties. Although [...]
World Television Day is on 21 November, a date that celebrates the importance of this medium in society and its role as a source of information, learning, culture and entertainment. From black-and-white images to streaming platforms, smart TVs and ultra HD resolutions, television has evolved [...]
International Student Day, celebrated on 17 November, is a date that reminds us of the importance of supporting the academic path and well-being of young people. Between books, screens and hours of studying, there's something that often goes unnoticed: visual health. Concentration difficulties are not always ADHD In recent years, [...]
On Saturday we celebrated World Urbanism Day, an invitation to reflect on the way we plan, organise and live in spaces. Just as urbanism shapes cities, so design and architecture shape the experiences we have within them - whether outdoors or in commercial environments. Urbanism, design and architecture: [...]
World Food Day, celebrated on 16 October, is an opportunity to reflect on the importance of our eating habits and the impact they have on our health and well-being. And if we're talking about health, there's an aspect that's often forgotten: food also plays an essential role in protecting our [...]
The advance of digital technology has transformed the way we see the world - and we're not just talking about the screens that are part of our daily lives. In the optical sector too, innovation has brought with it new solutions capable of offering a more precise, comfortable visual experience adapted to the needs of each user: the [...]
The outside of a shop is more than a façade: it's an invitation. It's the first contact between the brand and the buyer, the moment when they decide if it's worth going in and finding out more. A well-designed window display is not just a showcase for products, it's a statement of identity, a [...]
International Gamer's Day, celebrated on 29 August, is a date that honours all those who love video games, from those who play casually to true eSports champions. For many young people (and adults too!), gaming is more than just a hobby: it's a way of socialising, competing and even [...]
At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object for between 2 and 10 seconds and that the average decision time is no more than 5 seconds. In total, from the moment the customer stops, observes, identifies [...]
International Fashion Day is an occasion to celebrate creativity, personal expression and fashion's ability to transform our daily lives. More than clothes, fashion is attitude, identity and vision - and eyewear is one of its most striking protagonists today. At Prooptica, we believe that glasses are [...]