On World Food Day, celebrated on October 16, we remember that a balanced diet plays a fundamental role in our health and well-being. But did you know that what we eat can also contribute to the health of our eyes? Vision is one of the most important senses in our daily lives, and just as with other senses, it can be affected by […]
Every year, World Vision Day draws attention to the importance of eye health and the impact that good vision has on our daily lives. Working, driving, reading, using digital devices, or simply enjoying what surrounds us are actions that depend, to a large extent, on our visual ability. However, […]
There are people who teach us a subject. Others teach us to think differently, to question, to evolve and to discover new possibilities. On World Teachers’ Day, we celebrate all those who make knowledge a tool for growth and transformation. At Prooptica, we believe that continuous learning is essential to keep pace with an industry that is constantly […]
Polaris Eyewear presents its new collection of frames and sunglasses and reveals new campaign images that translate an urban, contemporary and relaxed identity. With a strong and cinematic aesthetic, the new campaign takes us to different urban settings where the glasses take center stage and form part of a way of […]
Sustainability has ceased to be just a trend to become a shared responsibility for companies, brands and consumers. On World Sustainability Day, Prooptica reinforces the importance of integrating a more conscious vision into the different areas of the business and seeking solutions capable of contributing to a more responsible future. In an industry where […]
The start of a new school year is synonymous with new experiences, learning and challenges. Between choosing the school bag, preparing the school supplies and returning to routines, there is one care that must not be forgotten: children's eye health. Vision plays a fundamental role in development and learning. By [...]
Summer holidays bring with them family trips, weekend getaways, beach excursions and many miles driven at the wheel. Before starting a journey, it's customary to check the vehicle's condition, plan the route or ensure sunglasses are to hand. However, there's one issue that many […]
World Social Media Day marks the importance of digital platforms in how we communicate, share experiences, and discover new trends. Today, social media is much more than a communication channel – it's a space for inspiration, personal expression, and identity building. In the world of fashion and eyewear, image takes centre stage […]
Relaxed, irreverent, and full of personality. Throttleman Eyewear continues to assert its DNA through a collection that celebrates individuality and freedom of expression, presenting new proposals that combine contemporary design, comfort, and attitude. Inspired by a lighthearted and optimistic lifestyle, the collection reflects the brand's essence: living without […]
With the arrival of summer, we naturally spend more time outdoors, exposed to varying levels of light throughout the day. Between commutes, leisure time, driving, or enjoying activities in the sun, our eyes face constant changes in light which can cause visual discomfort and eye strain. Photochromic lenses were developed precisely for […]