Emotions are automatic responses to sensory stimuli and play a critical role in our purchasing decisions. In a saturated and oversupplied market, it is consumers' feelings that often drive the final decision. Therefore, understanding how stimuli influence purchasing behaviour is essential for any [...]
In an increasingly dynamic and demanding world, maintaining clear and comfortable vision at all distances has become essential. With this in mind comes Steady Plus Methodology, available in progressive Ultimate - an innovative approach that redefines the way we experience our eyes on a daily basis. By precisely balancing the power [...]
World Running Day aims to promote a more active and healthy lifestyle, raising awareness of the benefits of sport in preventing disease and improving quality of life. It is also a symbolic date that unites people all over the world, of all ages and levels of experience, in [...]
On World Orthoptics Day, we emphasise the importance of regular vision assessment at all stages of life. Orthoptics is a specialised field dedicated to the functional analysis of vision, with a particular focus on ocular motricity, binocular vision and the rehabilitation of certain visual dysfunctions. Many visual alterations, such as strabismus, [...]
When we think about protecting our skin from ultraviolet (UV) rays, the first step is usually sunscreen. But what about our eyes? The truth is that prolonged exposure to UV radiation can have serious consequences for eye health, such as premature ageing of the lens, cataracts and even corneal damage. For [...]
23 April is World Book and Copyright Day - a tribute to reading, creativity and the fundamental role that books play in building knowledge, culture and imagination. Reading is more than an intellectual act: it's a sensory experience, a journey that begins [...]
World Golfers' Day is a celebration of the passion and dedication of enthusiasts in this extremely meticulous and technical sport. For golfers, every detail can influence performance on the course, and one of the crucial aspects, often overlooked, is visual health. Clear vision is not just a matter of comfort; it's a [...]
World Health Day, celebrated annually on 7 April, is an opportunity to reflect on the importance of health and our well-being. This day is dedicated to recognising the progress made in the area of health and raising awareness of the need for regular assessment of health status at a global level. [...]
World Physical Activity Day is celebrated with a call to action for all those seeking a more active and healthy lifestyle. As we highlight this date to promote regular physical exercise, especially outdoors, it's crucial to also emphasise the importance of using suitable equipment for each type of [...]
World Optometry Day, celebrated annually on 23 March, is an important occasion to recognise and reflect on the relevance of visual health and the crucial role that optometrists play in promoting eye well-being. This date serves as a reminder of the importance of prevention in the field of visual health. The importance [...]