The advance of digital technology has transformed the way we see the world - and we're not just talking about the screens that are part of our daily lives. In the optical sector too, innovation has brought with it new solutions capable of offering a more precise, comfortable visual experience adapted to the needs of each user: the digitally optimised ophthalmic lenses.

What are digitally optimised lenses?

Unlike conventional lenses, which are produced using standardised methods, digitally optimised lenses use advanced software and high-precision manufacturing processes, known as freeform technology. This method allows the surface of the lens to be personalised according to the grade, the frame chosen and even the wearer's visual habits.

Benefits for the user

• Clearer, more precise vision on the entire surface of the lens, reducing peripheral distortions.
• Greater visual comfortespecially during prolonged activities such as reading, driving or using digital devices.
• Faster adaptationeven in complex graduations or progressive lenses.
• Improved aestheticswith thinner and lighter lenses, without compromising optical quality.

Why choose digitally optimised lenses?

We live in a world where the fast pace and intensive use of digital devices place greater demands on our vision. Digitally optimised lenses offer an answer to these challenges, providing not only better visual performance, but also greater well-being throughout the day.

More than just a technological trend, these lenses represent a qualitative leap in the way we care for visual health, combining science, innovation and personalisation.