On 6 October, Portugal remembers and celebrates the life and legacy of one of the greatest voices in Portuguese music, Amália Rodrigues. The date marks the anniversary of the death of the fado diva, an artist who transcended borders and became a global icon of Portuguese song. We take this opportunity to remember [...]
As back to school approaches, there are lots of details to consider. A fun new backpack, a case full of colour and the books needed for good learning are just some of the things our children need to be ready to face the new school year. However, there is another detail [...]
Dielmar is a renowned Portuguese brand that stands out as an outstanding example of success and excellence. Founded in 1965, the company has a rich history and an impressive track record that has made it a benchmark brand. The founders of the Dielmar brand had a clear vision: to create elegant men's clothing, with fabric from [...]
Lanidor is a high quality, internationally renowned women's fashion brand, known for its modern designs and attention to detail. Founded in 1966 in a small shop in Vila Nova de Famalicão, the company has grown immensely. Today it has become one of the most recognised and respected brands in the Portuguese fashion market. [...]
As we know, sunglasses play a fundamental role in protecting our eyes from the ultraviolet (UV) rays emitted by the sun. Not only do they help filter these rays and protect our eye health, they also improve visual comfort and reduce eye fatigue. However, sunglasses are [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
Founded in 1922, Jaguar has been recognised for making extraordinary sports cars! With desirable design, performance, agility and a driving experience that only a Jaguar can provide, the brand is recognised worldwide for the perfect combination of sophistication and design. Jaguar aims to awaken feelings and create memorable moments. It offers impressive performance [...]
In 2023, Prooptica launches the Duyos collection, the result of its partnership with Juan Duyos, a Madrid-based designer who is very prominent in Spanish fashion. Juan Duyos has built a career with his own recognisable style based on his personal use of colours, fabrics, shapes and volumes, always with a disruptive and [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
HERITAGE BRAND Elegant by definition, the Danell line has been designed with the traditional, conservative style of those who can't do without authenticity in mind. Typically urban, youthful-looking, light and versatile, the Danell profile epitomises the contemporary businessman. Recognised for its timeless elegance, the brand includes classic and modern pieces that [...]