Founded in 1922, Jaguar has been recognised for making extraordinary sports cars! With desirable design, performance, agility and a driving experience that only a Jaguar can provide, the brand is recognised worldwide for the perfect combination of sophistication and design. Jaguar aims to awaken feelings and create memorable moments. It offers impressive performance that gets the heart racing, exceptional design that attracts glances and a theatrical feel that stirs the emotions.

Translated into men's fashion eyewear, the Jaguar eyewear collectionThe brand's exclusive sunglasses and frames always accompany the brand's exclusive technology and design, conveying the adrenaline and emotion inherent in the brand's DNA. The details and principles of the cars are carefully transferred to the design of the frames and sunglasses, giving rise to one of the most desirable exclusive collections on the market.

NEW LOOK&FEEL - A new approach

A modernisation of the brand language creates more legible, elegant and versatile communication, conveying greater confidence in the digital world. The new brand images and logo translate a new communication based on Jaguar technology, luxury and sophistication.

New colour dynamics, beautiful handcrafted details, new titanium models and a focus on comfort. These are some of the novelties in the Jaguar eyewear collection, which accompanies this new brand communication. A true journey through modern luxury!

See what's new in the collection here.