Quebramar Eyewear is presenting new campaign images and a new eyewear collection, inspired by its nautical heritage, but with a touch of innovation and style, keeping up with the latest fashion trends. With a sporty design and high quality materials, the brand is renewing its visual identity, reinforcing its commitment to [...]
Lanidor, known for its leading role in the world of women's fashion, presents its new eyewear collection with a perfect fusion of past and present. With new captivating and engaging images, the brand reinforces its cosmopolitan and independent identity, designed for the modern and sophisticated woman. Drawing inspiration from classic trends [...]
We shot Dielmar's new eyewear campaign in the governor's palace, with the majestic backdrop of the Belém Tower, transporting us to a new dimension of elegance and sophistication. Known for its excellence in men's tailoring, the brand manages to transport all its essence to the eyewear universe, maintaining its commitment [...]
On 6 October, we remember with nostalgia Amália Rodrigues, one of the most iconic figures in Portuguese culture and the eternal Queen of Fado. With her unmistakable voice and unique presence, Amália left a legacy that transcends generations, immortalising Fado as world heritage. Her contribution to Portuguese music was immense, and [...]
It was on a fun summer's morning that we filmed the campaign for the new Piper, under the watchful eye of our little models. At the Jamor sports complex we managed to capture the essence of the brand, which is intended to be very fun and dynamic, capable of captivating its target audience, children! The Piper brand was specially [...]
SEVENOAKS, the new eyewear brand that aims to challenge the conventional and bring a new perspective to the world of glasses. Inspired by the vibrant and historic English town of SEVENOAKS in the county of Kent, the brand combines irreverence, independence and authenticity to create glasses that are more than an accessory - they are an expression of [...]
International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica stands out as an example over the last 23 years, for its strong commitment to developing Eyewear collections by various national designers and [...]
Prooptica held several showrooms from the north to the south of the country, where it presented a new brand of frames and sunglasses, Nuxe Eyewear, which joined Prooptica's portfolio of international brands to stand out in the premium segment, with special relevance to the female audience. In an interview with Optica Pro magazine, Alexandra [...]
With the arrival of summer, it's common to value wearing sunglasses even more, and since the MASAI brand is a mirror of inclusion and diversity, we couldn't help but create a collection of sunglasses under the motto of these outstanding values. The collection remains borderless, designed to embrace every individual, [...]
Prooptica was present at the 34th edition of Expooptica, the most important trade fair for the sector on the Iberian Peninsula, which took place between 12 and 14 April at the IFEMA Madrid site. Among the more than 8,000 visitors to the exhibition, many stopped by the Prooptica stand, including Spanish fashion designer Juan Duyos, with [...]