Masai Eyewear is a manifesto of inclusion, where each pair of glasses is a celebration of human diversity. The collection is borderless, designed to embrace every individual, regardless of their colour, origin, race or age. The brand's new images translate exactly the values that characterise it, they are the mirror of all this [...]
On 6 April, we celebrate two important dates related to raising awareness of health and well-being: World Physical Activity Day and International Sports Day. These dates aim to raise public awareness of the importance of regular physical exercise and sport in maintaining a healthy lifestyle [...]
The word "optometry" derives from two Greek roots: "opto", which comes from "opsis", meaning "sight" or "vision", and "metria", from "metron", meaning "measure". Thus, etymologically, "optometry" refers to the "measure of sight" or "measure of sight". Optometry is part of what is known as primary eye care and is practised by [...]
Founded in 1990 in a small Parisian laboratory, NUXE has emerged as an internationally renowned French beauty brand, currently present in around 60 countries. In 2024, Nuxe Eyewear joined Prooptica's portfolio of international brands to excel in the Premium segment, with particular relevance to the female audience. Attentive to the needs [...]
Lanidor is a high quality, internationally renowned Portuguese fashion brand, known for its modern designs and attention to detail. Dedicated to women with an independent and cosmopolitan personality, Lanidor creates a unique and exclusive lifestyle, based on innovation and differentiation, always inspired by its Vision "making people [...]".
Today, once again, Prooptica is remembering Amália Rodrigues and her contribution to Portugal's culture. In October, Amálias 100 wine was launched as a celebration of the centenary of the fado diva's birth and we're also taking this opportunity to pay tribute to the fado singer once again and honour the relationship that Prooptica [...]
For the autumn-winter season, Lanidor is presenting new communication images, revealing a feminine, relaxed and elegant attitude, as a natural extension of the brand's philosophy. Founded in 1966, Lanidor is one of Portugal's leading women's textile brands. Dedicated to women with an independent and intelligent personality, the brand creates a lifestyle [...]
Created in 1991 as a textile brand, Throttleman stands out for its practical and relaxed lifestyle, aimed at those who value comfort above all else. The brand stands out not only for the excellence in the quality of its products and materials, but also for the richness of the finishing details, aimed at providing a [...]
On 6 October, Portugal remembers and celebrates the life and legacy of one of the greatest voices in Portuguese music, Amália Rodrigues. The date marks the anniversary of the death of the fado diva, an artist who transcended borders and became a global icon of Portuguese song. We take this opportunity to remember [...]
As back to school approaches, there are lots of details to consider. A fun new backpack, a case full of colour and the books needed for good learning are just some of the things our children need to be ready to face the new school year. However, there is another detail [...]