International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica has stood out as an example over the last 23 years for its strong commitment to developing Eyewear collections by various national designers and important personalities from Portuguese culture.

Fashion: A Reflection of Identity

Fashion isn't limited to clothes; it includes accessories, footwear, jewellery and, of course, glasses. Glasses are increasingly becoming an essential accessory for expressing personal style and affirming identity, and in Portugal there is a growing interest in products that reflect national design, demonstrating consumers' preference for pieces that stand out for their authenticity and originality.

Prooptica: Valorising Portuguese Design

Prooptica, which has been operating in the eyewear market for more than 30 years, has always been strongly committed to national fashion, creating and promoting eyewear collections that reflect the best of Portuguese design. This commitment has never been just a commercial strategy, but part of a larger movement that seeks to valorise national talent and consolidate the fashion industry in Portugal.

Commitment: Amália Capsule Collection By João Rôlo

On International Fashion Day, we reiterate our commitment to continuing to elevate national fashion and culture through eyewear, transporting it across borders! In fulfilment of this historic duty, in September we will be presenting new models from the Amália by João Rôlo capsule collection, the perfect fusion between the eternal fado diva and the renowned Portuguese couturier. Don't miss the news!