The new season brings new opportunities to reinforce the in-store sunglasses offering. The Lanidor Eyewear, Dielmar Eyewear, and Masai Eyewear collections present distinct proposals, designed to meet different consumer profiles and usage occasions during spring/summer. Lanidor Eyewear stands out for its feminine elegance, sophistication, and versatility, ideal for customers […]
International Day of Families reminds us of the importance of human relationships, closeness, and the support we find in the people who are part of our lives. More than a concept, family is synonymous with sharing, trust, growth, and unity. At Prooptica, we believe that these values are also reflected in the professional environment. Throughout the […]
In the field of design and architecture, the conception of a 2D project represents one of the most important steps in the development of any commercial space. It is through this process that ideas begin to take shape, allowing for the visualisation, planning and organisation of all project elements before their execution. A 2D project corresponds to the representation [...]
Quebramar Eyewear unveils its new collection and presents a revamped campaign image, reflecting the relaxed, contemporary and versatile spirit that defines the brand. Inspired by a lifestyle centred on the sea, freedom and casual wear, the new range combines functionality, modern design and comfort, designed to keep pace with the dynamic rhythm […]
World Road Safety and Courtesy Day serves as a reminder of the importance of safer, more responsible and more considerate mobility. Obeying the rules, keeping calm and behaving courteously on the road are essential to reducing risks and making the roads safer for everyone. But there is one factor that is often overlooked and equally […]
We marked Mother’s Day early with a simple yet meaningful gesture: we gave flowers to our mothers and the women in our lives as a token of appreciation, affection and gratitude. At Prooptica, we believe that moments like this make a difference. Throughout the year, we strive to organise small initiatives that recognise the value of our people and reinforce […]
Lanidor Eyewear unveils its collection, a range that embodies the sophisticated and contemporary DNA of the Portuguese brand through designs created for the modern woman. Combining meticulous design, femininity and functionality, the new line features frames and sunglasses that accompany different moments of the day with style and personality, in a cosmopolitan style […]
Nuxe Eyewear unveils its new collection of frames and sunglasses, accompanied by a revamped advertising campaign that reinforces the brand’s sophisticated, feminine and contemporary positioning. Inspired by the world of the renowned French premium cosmetics brand, this new range brings to eyewear the values that have distinguished Nuxe for […]
To mark World Earth Day, Throttleman ECO Eyewear is showcasing its capsule collection, a range that combines contemporary design, attitude and environmental responsibility. Designed for increasingly environmentally conscious consumers, this collection reflects the brand’s commitment to more sustainable choices, without compromising on the relaxed, modern style that defines the brand’s universe […]
When creating a retail space, design goes far beyond aesthetics. The way a shop is organised directly influences the customer experience, the length of time customers spend in the space and, naturally, sales potential. This is where layout comes in — the strategy for arranging the different areas of the shop and […]