Lanidor Eyewear presents its new collection, inspired by the success and DNA of the brand, an unavoidable reference in the Portuguese fashion world. Known for its feminine, cosmopolitan, elegant and independent style, Lanidor brings the same essence to the eyewear segment, with a line that combines sophistication, comfort and contemporary design. The new [...]
Prooptica provided its team with a special moment of leisure and inspiration, marking the start of the last quarter of the year with a unique and memorable experience. This year, our Summer Meeting took us to Quake, the immersive museum that recreates the great earthquake of 1755 and takes us on a real journey through history [...]
The perfect fusion of performance, design and technology. Officially presented in September 2025, Polaris Eyewear has emerged as a brand that redefines the concept of polarised sunglasses, combining style, functionality and cutting-edge technology. Inspired by the energy of modern cities and the free spirit of outdoor adventures, Polaris was [...]
The timeless elegance that dresses the modern man is also reflected in his gaze With a consolidated presence in the Portuguese market, Dielmar Eyewear reaffirms the success of a collection that has been winning over the male public for its discreet elegance, functional design and contemporary style. Inspired by the legacy of Dielmar, a reference brand [...]
World Food Day, celebrated on 16 October, is an opportunity to reflect on the importance of our eating habits and the impact they have on our health and well-being. And if we're talking about health, there's an aspect that's often forgotten: food also plays an essential role in protecting our [...]
On World Sight Day, it's important to remember that sight is one of the most important senses for our autonomy, safety and quality of life. Through it we perceive the world, recognise faces, interpret emotions and carry out practically all everyday activities. Despite this, eye health is often undervalued. Many believe [...]
Prooptica was present for the first time at SILMO 2025, one of the most prestigious international trade fairs dedicated to eyewear and the optical world. The event was held at the Paris Nord Villepinte from 26 to 29 September 2025 and stood out for its presentation of innovative designs and the development of responsible products. SILMO [...]
World Architecture Day celebrates the creativity, vision and commitment of all those who transform ideas into spaces that can mark lives. More than just building walls or drawing plans, architecture is a universal language that combines technique, aesthetics and functionality, always with the human being at its centre. This is the day [...]
In the week that marks the death of Amália Rodrigues, Prooptica pays tribute to her who was - and will continue to be - one of the greatest figures in Portuguese culture. Much more than the voice of fado, Amália was a strong, inspiring woman ahead of her time, who took Portugal to the world [...]
The Quebramar Sport eyewear line now features new images that emphasise its sporty and adventurous character, consolidating the brand's presence in an increasingly competitive and demanding segment. This eyewear collection, designed for those who live on the move, has been winning over more and more fans thanks to the perfect combination of functionality, [...]