Prooptica takes another decisive step in its growth strategy and announces its participation, for the first time, in MIDO 2026, one of the most important international trade fairs in the optical sector, held in Milan. This debut follows the success achieved at SILMO 2025, a landmark moment that confirmed the company's ability to […]
We are Prooptica. Driven by the positive restlessness of those who believe that it is always possible to go further, we enter 2026 with the same energy as always: seeking new solutions every day, creating opportunities and evolving in a sector that is constantly changing. The path we took in 2025 reflects this vision. We share this video as a testament to what we have built […]
We are deeply grateful for the trust, collaboration, and vision we have shared over the course of another year. Every step taken and every challenge overcome has shown that when we walk side by side, we are capable of pushing boundaries, reinventing possibilities, and achieving the extraordinary. May 2026 bring innovation, growth, and evolution, a year in which the future […]
Quebramar Eyewear presents its new collection accompanied by a revamped image campaign, which reinforces the identity of a brand deeply connected to the sea and Atlantic heritage. Born as a nautical brand, Quebramar has been making its mark in the eyewear universe through designs that combine style, functionality and a […]
This Christmas, offer more than just glasses: provide your customers with a complete experience with our Special Christmas Packs, designed to enhance perceived value, differentiate your in-store offering and boost sales during this festive season. ✨ Danell Eyewear Exclusive Pack A sophisticated offer that includes Danell glasses (chosen from the collection, […]
Masai Eyewear unveils its new collection accompanied by an innovative visual campaign, developed using artificial intelligence, reinforcing the multicultural, inclusive and contemporary spirit that defines the brand. Renowned for creating pieces that suit all faces, identities and styles, Masai now presents an even more versatile line and […]
Throttleman Eyewear presents its new collection, accompanied by an impactful visual campaign that reinforces the brand's young, relaxed and urban DNA. Breaking with the conventional and giving voice to authenticity, the new line comes with modern, versatile proposals in line with international eyewear trends. The new campaign images highlight [...]
World Television Day is on 21 November, a date that celebrates the importance of this medium in society and its role as a source of information, learning, culture and entertainment. From black-and-white images to streaming platforms, smart TVs and ultra HD resolutions, television has evolved [...]
International Student Day, celebrated on 17 November, is a date that reminds us of the importance of supporting the academic path and well-being of young people. Between books, screens and hours of studying, there's something that often goes unnoticed: visual health. Concentration difficulties are not always ADHD In recent years, [...]
Sevenoaks Eyewear unveils its new collection and campaign images, reinforcing the identity of a brand that has already established itself as a true success in the eyewear world. Known for its irreverent personality, Sevenoaks surprises once again with an exuberant, daring proposal full of attitude, where contemporary design merges [...]