The outside of a shop is more than a façade: it's an invitation. It's the first contact between the brand and the buyer, the moment when they decide if it's worth going in and finding out more. A well-designed window display is not just a showcase for products, it's a statement of identity, a [...]
World Sustainability Day is an opportunity to reflect on the way we live, produce and consume. In a world marked by increasingly urgent environmental and social challenges, the role of companies goes far beyond economic success. Being sustainable is an imperative today, not just to meet market expectations and [...]
International Miniature Golf Day is celebrated on 21 September, an opportunity to highlight not only the fun of this sport, but also the importance of clear vision to make the most of every shot. In mini-golf - as in other sports - choosing the right lenses can make all the difference. As well as correcting [...]
Prooptica is taking part for the first time in SILMO Paris 2025, the most important international trade fair dedicated to the optics sector, where innovation, design, technology and connections come together to drive the future of the industry. In Paris, creativity, daring and ingenuity come to life, making this event the ideal meeting point for [...]
We announce the arrival of Mauboussin Eyewear to our eyewear portfolio, bringing to the Portuguese market a brand that is synonymous with refinement, tradition and innovation. With almost 200 years of history, Mauboussin is a French jewellery house renowned for its daring creativity and excellent craftsmanship. Its pieces are luxurious and symbolic, [...]
Introducing Polaris Eyewear, the new brand that has come to redefine the concept of polarised sunglasses, combining contemporary design, cutting-edge technology and high performance. Inspired by the vibrant rhythm of cities and the freedom of outdoor adventures, Polaris was created for those who live intensely in any setting. Polaris glasses [...]
Progear Eyeguard presents its range of protective eyewear, specially developed for those who play sport intensely. Created to meet the demands of athletes, the models combine advanced technology, high impact resistance materials and an innovative design, guaranteeing maximum safety in any sporting practice. More than protection, the [...]
New Balance, a brand recognised worldwide for its connection to sport, innovation and an active lifestyle, presents its latest eyewear collection. Inspired by the movement, energy and youthful spirit that have defined the brand since its foundation, this collection is designed to accompany every moment of [...]
Milo&Me is ready to accompany children on their return to school, combining style, comfort and confidence in every pair of glasses. Specially designed for the little ones, the brand stands out for its flexible and resistant models, perfect for everyday life full of energy and movement. This new season, some of the most successful models are coming [...]
Piper is launching its latest collection of children's glasses, inspired by the sweet and colourful world of sweets. A vibrant and energetic palette promises to make back-to-school an even more exciting and fun experience for the little ones. With irresistible colours, each model in the Piper collection stands out for its design full of [...]