International Gamer's Day, celebrated on 29 August, is a date that honours all those who love video games, from those who play casually to true eSports champions. For many young people (and adults too!), gaming is more than just a hobby: it's a way of socialising, competing and even [...]
At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object for between 2 and 10 seconds and that the average decision time is no more than 5 seconds. In total, from the moment the customer stops, observes, identifies [...]
International Fashion Day is an occasion to celebrate creativity, personal expression and fashion's ability to transform our daily lives. More than clothes, fashion is attitude, identity and vision - and eyewear is one of its most striking protagonists today. At Prooptica, we believe that glasses are [...]
On 19 August, World Photography Day is celebrated, a special date dedicated to all those who find in the lens of a camera the purest way to tell stories, keep memories and share emotions. From the first photographic records to the digital age, photography has become a universal language. Whether through [...]
The Throttleman eyewear collection is a natural extension of the textile universe, known for its uncomplicated, fun spirit and full of attitude. The brand's eyewear line reflects the same fresh, relaxed trend, designed with a practical, active and uncomplicated lifestyle in mind. Inspired by the young and casual essence of [...]
The Minamoto collection is a true homage to Japanese art and aesthetics. Designed in Japan and meticulously crafted from the highest quality Japanese titanium, each piece in the Minamoto collection reflects a commitment to durability, rigour and timeless beauty. Minamoto means "origin" in Japanese - a name that translates the return [...]
DRP 2® technology is much more than just a technological breakthrough - it's a real revolution in the way we experience vision. In addition to compensating for oblique aberrations in customised free-form lenses, this state-of-the-art technology introduces an innovative concept: the intelligent use of accommodation [...]
July marks the birth of one of the greatest divas Portugal has ever known: Amália Rodrigues. More than just an unmistakable voice, Amália was - and still is - a true symbol of Portugal in the world. Seductive, intense, emotional and extremely elegant, Amália won hearts far and wide, becoming a timeless icon. At Prooptica, we believe that [...]
Prooptica is pleased to announce the official representation in Portugal of the Titanflex brand, synonymous with innovation, comfort and robustness in the world of optics, which reinforces the company's portfolio of premium glasses. Titanflex combines comfort with resistance, lightness with modern design, and quality with discretion at the highest level, making it the [...]
Emotions are automatic responses to sensory stimuli and play a critical role in our purchasing decisions. In a saturated and oversupplied market, it is consumers' feelings that often drive the final decision. Therefore, understanding how stimuli influence purchasing behaviour is essential for any [...]