In an increasingly dynamic and demanding world, maintaining clear and comfortable vision at all distances has become essential. With this in mind comes Steady Plus Methodology, available in progressive Ultimate - an innovative approach that redefines the way we experience our eyes on a daily basis. By precisely balancing the power [...]
Nuxe presents its new eyewear collection, now with even more on-trend models, designed for those looking for a striking and sophisticated style. The novelties reinforce the brand's unique positioning, combining nature, elegance and innovation in a single accessory. Each model is inspired by a passion for fragrances and a commitment to the planet, offering [...]
Sevenoaks is the independent eyewear brand that wins over those looking for an authentic, daring style full of attitude. Unisex and ultra trendy, each creation combines vintage details with contemporary design, resulting in unique pieces full of personality. Made from high quality acetates and resins, the Sevenoaks models are an explosion of [...]
Masai presents itself as the most multicultural eyewear collection of the moment, a true affirmation of inclusion, representativeness and freedom of individual expression. Designed to embrace everyone, regardless of their colour, origin, race or age, Masai is more than an eyewear line - it's a statement of universal values. A [...]
On World Social Media Day, we celebrate much more than likes and followers - we celebrate the way we express ourselves, connect and inspire each other in an increasingly visual and digital world. And in this universe where image is queen, instagrammable brands are the new protagonists - as is [...]
Quebramar, the emblematic brand of the nautical and casual lifestyle, has unveiled its new images for the season ahead. With a strong visual appeal and a markedly youthful spirit, the new campaign transports us to long, sunny and relaxed summer days, where freedom and comfort are the protagonists. In this new production, Quebramar [...]
Shooting Duyos | An immersion in light, shadow and style We present an exclusive look at the making off of the latest campaign for the Duyos eyewear collection, the result of a collaboration with renowned Spanish stylist Juan Duyos. Photographed in the studio under the watchful eye of the acclaimed stylist, the campaign goes beyond product presentation [...]
At Prooptica, we believe that in order to serve better, we need to invest - and that's exactly what we've done. We recently expanded our warehouse, doubling its area and providing it with more capacity, more technology and more solutions for those who trust us every day. More space, more efficiency With wide aisles and an internal structure [...]
On this Portugal Day, we proudly celebrate the identity, creativity and talent that define our country. Over the years, Prooptica has taken an active role in promoting Portuguese culture and fashion in the optical sector, continually investing in the creation, development and internationalisation of national brands. We believe in the value of [...]
As part of World Environment Day, Throttleman is once again reinforcing its commitment to sustainability with the Throttleman ECOEyewear capsule collection - a line that combines style, innovation and a genuine commitment to the planet. Previously presented, this capsule marks an important step in the brand's journey towards [...]