The Throttleman brand is taking a step towards a more conscious future with the launch of the new Throttleman ECOEyewear capsule - a trendy eyewear collection with innovation and environmental commitment. Based on a concept of real and responsible sustainability, this new line is produced with acetate injection moulded cellulose, a raw material of [...]
23 April is World Book and Copyright Day - a tribute to reading, creativity and the fundamental role that books play in building knowledge, culture and imagination. Reading is more than an intellectual act: it's a sensory experience, a journey that begins [...]
Today, 22 April, we celebrate World Earth Day - a date that invites us to reflect on our impact on the planet and to take concrete action for a more sustainable future. More than just a symbol on the calendar, this day represents an urgent call to collective responsibility. Taking care of the Earth means taking care of [...]
More than a festive date, Easter is a time for sharing, togetherness and affection - values that are part of our daily routine as a team. At Prooptica, we believe that taking care of our employees is essential to keeping alive the spirit of closeness and mutual support that characterises us so much. That's why we took advantage of this [...]
This spring, DIELMAR is launching its new CITY capsule collection, a bold foray into the world of sunglasses. Made up of four different models, each available in four colours, this collection is designed for the city man - modern, sophisticated and in love with the hustle and bustle of the city. With their contemporary design and attention to detail, [...]
Quebramar is presenting new models in its sportiest segment, 'Quebramar Sport'. This new collection has been created for active and dynamic young people who value both style and functionality in their outdoor activities and sports. The 'Quebramar Sport' line stands out for its innovative design, designed to guarantee maximum [...]
New Balance, the iconic internationally recognised sports and lifestyle brand, presents its new eyewear models, inspired by the innovative design of its famous trainers. The collection, accompanied by a campaign of young and sporty images, captures the relaxed and authentic essence that has characterised the brand over the years. This [...]
With the arrival of spring and the longer, sunnier days beckoning for physical activity, Progear, the leading brand in the sports eyewear segment, is promoting its sports eyewear range, which is already a hit with athletes and sports enthusiasts. Progear glasses don't [...]
We are delighted to announce Prooptica's expansion into Brazil, marking a new chapter in our success story of more than 30 years in Portugal. This is a significant milestone in our internationalisation strategy: the expansion into the Brazilian market that began at the end of 2024. This [...]
World Golfers' Day is a celebration of the passion and dedication of enthusiasts in this extremely meticulous and technical sport. For golfers, every detail can influence performance on the course, and one of the crucial aspects, often overlooked, is visual health. Clear vision is not just a matter of comfort; it's a [...]