Throttleman eyewear promises to make the market fall in love with its new collection, presenting models that capture trends and the essence of being a "Portuguese girlie". This line, designed specifically for a younger audience, stands out for its fun, uncomplicated and informal character, perfectly in line with the brand's DNA. The new collection is a celebration [...]
Masai Eyewear, recognised for its ongoing dedication to inclusion and the celebration of diversity, presents its latest collection of frames and sunglasses. This new line reinforces the brand's commitment to offering accessible and stylish fashion for everyone, regardless of their origin, colour, gender or age. The new collection is [...]
Quebramar Eyewear, the emblematic brand of the nautical and casual lifestyle, is launching its latest eyewear collection, focusing on the clip-ons and sports eyewear segment. This new line stays true to the brand's youthful and fun DNA, but now features a significant expansion in its popular range of clip-on glasses and [...]
World Environmental Education Day is celebrated globally with the aim of fostering environmental awareness and promoting actions that contribute to the sustainability of our planet. On this day, we reinforce the need to integrate environmental principles into daily practices, both on an individual and corporate level. Prooptica, committed to ESG values (Environmental, Social, [...]
International Education Day, celebrated annually, is a time to reflect on the crucial role that education plays in personal and collective development. It emphasises the importance of promoting inclusive and equitable learning opportunities around the world. At Prooptica, we recognise this day not just as a celebration, but as a [...]
We are pleased to present the latest collection from Dielmar Eyewear, the 100% Portuguese eyewear brand dedicated to the male universe. This new eyewear line perfectly combines tradition and innovation, offering pieces that transcend trends. Timelessness and Elegance Each model in our new collection has been designed with special attention to detail, reflecting a [...]
On International Thank You Day, we want to express our gratitude to everyone who has been an integral part of our journey. Every step we take is strengthened by the trust and commitment we share, and it is with a sense of sincere gratitude that we thank you today. Thank you for choosing to walk alongside us, for trusting [...]
We've already entered 2025 and it's time to look to the future, which is expected to be challenging but also promising. We're looking forward to sharing some of the news we'll have, so we've prepared a short video to give you a flavour of what our year will be like and what we propose to do. A [...]
We are Prooptica, forever restless, seeking new solutions and opportunities in the sector every day, in a market that is constantly changing, trying to help our clients differentiate themselves in a highly competitive market. We seek to anticipate trends and adapt to market needs, to be a trusted partner and a pillar of development for the sector, creating value for all [...]
A shop window is much more than a place to display products, it's a calling card that communicates the essence of the brand and attracts potential customers, especially during the Christmas season. With the festive spirit in the air, the streets and shopping centres fill up with people looking for presents and a [...]