Quebramar is presenting new models in its sportiest segment, 'Quebramar Sport'. This new collection has been created for active and dynamic young people who value both style and functionality in their outdoor activities and sports. The 'Quebramar Sport' line stands out for its innovative design, designed to guarantee maximum [...]
New Balance, the iconic internationally recognised sports and lifestyle brand, presents its new eyewear models, inspired by the innovative design of its famous trainers. The collection, accompanied by a campaign of young and sporty images, captures the relaxed and authentic essence that has characterised the brand over the years. This [...]
With the arrival of spring and the longer, sunnier days beckoning for physical activity, Progear, the leading brand in the sports eyewear segment, is promoting its sports eyewear range, which is already a hit with athletes and sports enthusiasts. Progear glasses don't [...]
We are delighted to announce Prooptica's expansion into Brazil, marking a new chapter in our success story of more than 30 years in Portugal. This is a significant milestone in our internationalisation strategy: the expansion into the Brazilian market that began at the end of 2024. This [...]
World Golfers' Day is a celebration of the passion and dedication of enthusiasts in this extremely meticulous and technical sport. For golfers, every detail can influence performance on the course, and one of the crucial aspects, often overlooked, is visual health. Clear vision is not just a matter of comfort; it's a [...]
World Health Day, celebrated annually on 7 April, is an opportunity to reflect on the importance of health and our well-being. This day is dedicated to recognising the progress made in the area of health and raising awareness of the need for regular assessment of health status at a global level. [...]
World Physical Activity Day is celebrated with a call to action for all those seeking a more active and healthy lifestyle. As we highlight this date to promote regular physical exercise, especially outdoors, it's crucial to also emphasise the importance of using suitable equipment for each type of [...]
Morgan, the renowned French brand that perfectly combines sensuality and elegance, is pleased to present its latest eyewear collection. This new line stands out for its contemporary shapes, which retain a deeply feminine essence and are in perfect harmony with the latest international fashion trends. The new collection was designed [...]
In the world of optics, innovation is the key to improving the visual experience of progressive lens wearers. One of the most revolutionary innovations is the "Steady Methodology", an advanced technique in the manufacture of free-form digital lenses. This methodology is not just a technological advance; it is a transformation in the way we perceive visual correction [...]
World Optometry Day, celebrated annually on 23 March, is an important occasion to recognise and reflect on the relevance of visual health and the crucial role that optometrists play in promoting eye well-being. This date serves as a reminder of the importance of prevention in the field of visual health. The importance [...]