Prooptica is proud to announce that it has been honoured with the NOA – National Optics Awards (2nd Edition) for Best Brand Strategy in the Frames category, for our Sevenoaks brand. More than just an award, this recognition reflects something we believe in deeply: a strong brand is built on vision, consistency and hard work […]
This week we celebrated International Women’s Day at Prooptica. 💐 The women at Prooptica are an essential part of who we are: dedicated, talented and determined professionals who tackle every challenge with commitment, team spirit and a desire to always do better. To all of them, we extend our sincere thanks for their dedication, energy and inspiration […]
Quebramar launches its new Sport collection, reinforcing the nautical and relaxed DNA that characterises the brand. Inspired by an active lifestyle, connected to the sea and movement, this new proposal combines contemporary design, comfort and performance, responding to the demands of everyday life with authenticity and functionality. One of the highlights of the collection is […]
Polaris Eyewear announces the launch of its line of frames, marking a new stage in the brand's affirmation in the world of contemporary eyewear. Inspired by the dynamism of urban life and the spirit of outdoor adventures, Polaris was created for those seeking the perfect fusion of fashion and functionality. With roots in the passion […]
In the world of eyewear, giving a pair of glasses on Valentine's Day is much more than a symbolic gesture — it is an act of thoughtfulness, style, and presence in the daily life of the person who matters most. With this special date in mind, our selection highlights two brands with strong and complementary identities: Lanidor […]
Duyos Eyewear presents its new collection, reinforcing the brand's creative and sophisticated identity. The result of an exclusive collaboration with renowned Spanish fashion designer Juan Duyos, this line brings the essence of signature fashion to the world of eyewear, where design, emotion and aesthetic expression come together naturally. Inspired by the world of […]
Dear Customers and Partners, In light of the profoundly devastating impact of the floods in recent weeks, Prooptica would like to express its complete solidarity with all the individuals, families, businesses, and professionals affected. We know that this is a time of great difficulty, uncertainty, and strain, both human and professional, and we want to send a clear message: you are not […]
Prooptica would like to thank all customers, partners and friends who visited us at MIDO 2026 and contributed to a strong and memorable presence at one of the world's most important optical industry trade shows. We are extremely proud to have brought the names of Portugal, Spain and Brazil to the international stage, establishing ourselves as the only Portuguese company […]
Danell Eyewear presents its latest innovations, reinforcing its solid positioning based on timeless elegance, rigorous design and high-quality materials. Designed for men with classic taste and a strong personality, the brand continues to evolve with proposals that value the essentials: sober lines, absolute comfort and functionality in everyday life[…]
Sevenoaks launches its new collection of frames and sunglasses, reaffirming the bold, urban and unfiltered DNA that defines the brand. True to its identity, the new range stands out for its unisex models with a strong presence, where design is a true statement of attitude. The collection is characterised by shapes […]