Prooptica strengthens its commitment to internationalisation | Expansion to Brazil

We are delighted to announce Prooptica's expansion into Brazil, marking a new chapter in our success story of more than 30 years in Portugal. This is a significant milestone in our internationalisation strategy: the expansion into the Brazilian market that began at the end of 2024. This step represents a clear commitment to the potential and dynamics of the eyewear market in Latin America.

As a distributor in Brazil, we are pleased to exclusively represent Juliana Paes' elegant eyewear collection, with the Premium and Urban lines. Recognised for its sophistication and style, the Juliana Paes Eyewear Collection promises to captivate the demanding Brazilian public, offering designs that combine fashion with functionality.

In addition to the Juliana Paes collection, Prooptica is proud to be bringing other brands to Brazil that are already well recognised in Portugal, such as Quebramar, Dielmar, Piper and Masai. These brands, which have already gained recognition and distinction in our country, now promise to bring a new dimension of style and quality to the eyewear market in Brazil.

In order to solidify our presence in this new market and strengthen relations with partners and consumers, Prooptica will be attending the largest optics fair in Latin America, Expoóptica 2025. The event, which will take place from 9 to 12 April at Expo Center Norte, Red Pavilion, stand A60, in São Paulo, will be an essential platform for us to present our collections and establish strategic contacts in the region.

This expansion into Brazil is a demonstration of our commitment to taking Prooptica beyond European borders, exploring new markets and opportunities. With this new step, we are not only expanding our geographical reach, but also reinforcing our commitment to being a benchmark in the global eyewear market.