On this Portugal Day, we proudly celebrate the identity, creativity and talent that define our country. Over the years Prooptica has taken an active role in promoting Portuguese culture and fashion in the optical sector, continually investing in the creation, development and internationalisation of national brands. We believe in the value of what is ours - and we make a point of showing it to the world.

More than just a distribution company, we are a driving force behind Portuguese design and industry, supporting brands that reflect the authenticity, style and diversity of our culture. With collections that combine tradition, innovation and visual identity, we take Portugal across borders with pride and ambition.

These brands include AmaliaA tribute to the greatest voice of fado, with frames that evoke classic elegance and timeless femininity. A Dielmar, a benchmark in men's clothing excellence, brings the same sophistication, sobriety and attention to detail to its glasses. A Lanidor, an essential reference in women's clothing in Portugal, translates its delicate and contemporary style to the eyewear universe, with sophisticated models designed for the modern woman. A Break carries the nautical and adventurous spirit into the eyewear universe, with sporty and functional lines, with Clip-on and Sport models. A Throttlemanwith a relaxed and urban attitude, offers young, versatile collections full of energy and style.

At Prooptica, we don't just promote brands - we promote stories, identity and national talent. We believe in the power of Portuguese fashion and culture as drivers of affirmation across borders. That's why we continue to invest with passion and purpose in collections that reflect the best that Portugal has to offer. Because wearing and seeing Portuguese is more than a choice - it's an act of pride, authenticity and valuing what is ours.