OpticaPro attended Prooptica's latest showroom, which took place in Porto, in a vibrant atmosphere where innovation and design met. It was a unique opportunity to explore first-hand the latest trends in eyewear and exchange views with the Prooptica team, especially Alexandra Fernandes, director of the eyewear area, who shared the strategic vision behind the new collections.

In this article, we'll give you a detailed overview of the new features of our eyewear collections, designed to meet the demands of an increasingly dynamic market. We also highlight the solutions available in the complementary areas that make up our "Full Eyewear Concept" model - an exclusive and innovative concept that integrates eyewear, accessories, ophthalmic lenses and design+architecture, offering a complete response to the needs of professionals in the sector.

Among the most exciting news is the internationalisation of Prooptica, now with an official presence in Brazil, reinforcing our commitment to the brand's global expansion. And there's more: we're preparing to take part in the prestigious Silmo 2025 trade fair, which will take place in September in Paris - a world reference stage where we'll be presenting brand new collections and reinforcing Prooptica's position as one of the main players in the eyewear world.

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