World Food Day, celebrated on 16 October, is an opportunity to reflect on the importance of our eating habits and the impact they have on our health and well-being. And if we're talking about health, there's an aspect that's often forgotten: food also plays an essential role in protecting our [...]
On World Sight Day, it's important to remember that sight is one of the most important senses for our autonomy, safety and quality of life. Through it we perceive the world, recognise faces, interpret emotions and carry out practically all everyday activities. Despite this, eye health is often undervalued. Many believe [...]
Prooptica was present for the first time at SILMO 2025, one of the most prestigious international trade fairs dedicated to eyewear and the optical world. The event was held at the Paris Nord Villepinte from 26 to 29 September 2025 and stood out for its presentation of innovative designs and the development of responsible products. SILMO [...]
World Architecture Day celebrates the creativity, vision and commitment of all those who transform ideas into spaces that can mark lives. More than just building walls or drawing plans, architecture is a universal language that combines technique, aesthetics and functionality, always with the human being at its centre. This is the day [...]
In the week that marks the death of Amália Rodrigues, Prooptica pays tribute to her who was - and will continue to be - one of the greatest figures in Portuguese culture. Much more than the voice of fado, Amália was a strong, inspiring woman ahead of her time, who took Portugal to the world [...]
The Quebramar Sport eyewear line now features new images that emphasise its sporty and adventurous character, consolidating the brand's presence in an increasingly competitive and demanding segment. This eyewear collection, designed for those who live on the move, has been winning over more and more fans thanks to the perfect combination of functionality, [...]
When we think of architecture, we often immediately associate it with technical drawings and blueprints. But the work of an architect goes far beyond that. With creativity, technique and vision, these professionals transform needs into spatial solutions that impact the daily lives of people and businesses. The architect is first and foremost an observer. He [...]
5 October is World Teachers' Day, a date that honours all those who dedicate their lives to teaching, inspiring and transforming generations. The role of teachers is demanding: it requires dedication, patience and, above all, a clear vision - literally and figuratively. Just as knowledge must [...]
The advance of digital technology has transformed the way we see the world - and we're not just talking about the screens that are part of our daily lives. In the optical sector too, innovation has brought with it new solutions capable of offering a more precise, comfortable visual experience adapted to the needs of each user: the [...]
✨ Prooptica is attending SILMO 2025, one of the largest and most prestigious international events in the optics sector, taking place in Paris from 26 to 29 September. This year is even more special: it's the first time Prooptica has taken part in SILMO, an important milestone in our history and an opportunity [...]