The perfect fusion of performance, design and technology.

Officially presented in September 2025, Polaris Eyewear has emerged as a brand that redefines the concept of polarised sunglasses, combining style, functionality and cutting-edge technology. Inspired by the energy of modern cities and the free spirit of outdoor adventures, Polaris was created for an urban, active and demanding public who value design and performance in equal measure.

The heart of the collection is made up of a wide range of polarised sunglasses, designed to guarantee maximum protection, visual comfort and clarity in any environment. With models ranging from timeless classics to bold contemporaries, the collection reflects the essence of the brand: functional elegance and effortless style.

Among the novelties is the Polaris Nexus, which has quickly become a sales success. With its futuristic design and exclusive features, the Nexus goes beyond the traditional eyewear concept. Equipped with innovative G1 Bluetooth technology, it allows hands-free communication with total practicality - a truly intelligent accessory that combines fashion, innovation and connectivity.

With this launch, Prooptica reinforces its role in innovation in the Iberian optical sector, presenting a brand that combines technology, design and quality to meet the demands of a modern, connected consumer.

👉 Polaris Eyewear - where style meets innovation.

Click here to discover the collection