The Prooptica takes another decisive step in its growth strategy and announces its participation, for the first-time, in MIDO 2026, one of the most important international trade fairs in the optical sector, held in Milan.

This premiere follows on from the success achieved at SILMO 2025, a landmark moment that confirmed Prooptica's ability to compete in a global context and reinforced confidence in a path based on quality, innovation and strategic vision.

Being present at MIDO 2026 is also a clear statement of our ambition to taking the best of Portugal beyond its borders. We believe in the value of knowledge, talent and national brands, and we proudly assume the role of ambassadors for a sector that stands out for its competence, creativity and ability to respond to the challenges of the international market.

Our participation reflects a clearly defined objective: bring Prooptica closer to new markets, partners and opportunities, sharing our portfolio, our vision and how we create value for professionals in the optical sector. We want to strengthen relationships, build new partnerships and continue to establish Prooptica as a solid and relevant partner in an increasingly global market.

We invite all partners, customers, and industry professionals to visit our stand at MIDO 2026 and get to know our brands, solutions and the team that works daily to raise Portugal's profile in the international optical scene.

We follow this path with ambition, consistency and pride — because we believe that the future is built beyond borders, taking Portugal with us..

👉 We look forward to seeing you at MIDO 2026.