New Balance, a brand recognised worldwide for its connection to sport, innovation and an active lifestyle, presents its latest eyewear collection. Inspired by the movement, energy and youthful spirit that have defined the brand since its foundation, this collection is designed to accompany every moment of [...]
Milo&Me is ready to accompany children on their return to school, combining style, comfort and confidence in every pair of glasses. Specially designed for the little ones, the brand stands out for its flexible and resistant models, perfect for everyday life full of energy and movement. This new season, some of the most successful models are coming [...]
Piper is launching its latest collection of children's glasses, inspired by the sweet and colourful world of sweets. A vibrant and energetic palette promises to make back-to-school an even more exciting and fun experience for the little ones. With irresistible colours, each model in the Piper collection stands out for its design full of [...]
International Gamer's Day, celebrated on 29 August, is a date that honours all those who love video games, from those who play casually to true eSports champions. For many young people (and adults too!), gaming is more than just a hobby: it's a way of socialising, competing and even [...]
At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object for between 2 and 10 seconds and that the average decision time is no more than 5 seconds. In total, from the moment the customer stops, observes, identifies [...]
International Fashion Day is an occasion to celebrate creativity, personal expression and fashion's ability to transform our daily lives. More than clothes, fashion is attitude, identity and vision - and eyewear is one of its most striking protagonists today. At Prooptica, we believe that glasses are [...]
On 19 August, World Photography Day is celebrated, a special date dedicated to all those who find in the lens of a camera the purest way to tell stories, keep memories and share emotions. From the first photographic records to the digital age, photography has become a universal language. Whether through [...]
The Throttleman eyewear collection is a natural extension of the textile universe, known for its uncomplicated, fun spirit and full of attitude. The brand's eyewear line reflects the same fresh, relaxed trend, designed with a practical, active and uncomplicated lifestyle in mind. Inspired by the young and casual essence of [...]
The Minamoto collection is a true homage to Japanese art and aesthetics. Designed in Japan and meticulously crafted from the highest quality Japanese titanium, each piece in the Minamoto collection reflects a commitment to durability, rigour and timeless beauty. Minamoto means "origin" in Japanese - a name that translates the return [...]
DRP 2® technology is much more than just a technological breakthrough - it's a real revolution in the way we experience vision. In addition to compensating for oblique aberrations in customised free-form lenses, this state-of-the-art technology introduces an innovative concept: the intelligent use of accommodation [...]