We've already entered 2025 and it's time to look to the future, which is expected to be challenging but also promising. We're looking forward to sharing some of the news we'll have, so we've prepared a short video to give you a flavour of what our year will be like and what we propose to do. A [...]
We are Prooptica, forever restless, seeking new solutions and opportunities in the sector every day, in a market that is constantly changing, trying to help our clients differentiate themselves in a highly competitive market. We seek to anticipate trends and adapt to market needs, to be a trusted partner and a pillar of development for the sector, creating value for all [...]
A shop window is much more than a place to display products, it's a calling card that communicates the essence of the brand and attracts potential customers, especially during the Christmas season. With the festive spirit in the air, the streets and shopping centres fill up with people looking for presents and a [...]
Danell Eyewear, a benchmark in the elegant and functional eyewear segment, presents its latest collection, which continues to emphasise the essence of the brand: classic and conservative models, but always with a contemporary twist. Known for its combination of sophisticated design and superior quality, the brand reaffirms its commitment to technical innovation through [...]
World Television Day, celebrated annually on 21 November, is not just a tribute to the device that has transformed entertainment, news and global education. It's an occasion to reflect on the impressive journey of visual technology, from the first broadcasts to today's innovations, which stretch from our living room [...]
On International Student Day, celebrated on 17 November, it is essential to address a challenge that is increasingly present in the academic lives of young people: the impact of the intensive use of electronic devices on visual health. Technology has become a fundamental tool in teaching, but attention to proper eye care is crucial to prevent problems [...]
World Diabetes Day, celebrated on 14 November, is a crucial opportunity to raise awareness of diabetes, a chronic disease that affects millions of people globally. Created by the International Diabetes Federation (IDF) and the World Health Organisation (WHO) in 1991, this date underlines the importance of prevention, early diagnosis and [...]
Throttleman Eyewear presents its latest collection that combines style and distinctive design in an exemplary way, perfect for those who value an informal and relaxed lifestyle, but who like to experiment and dare in their day-to-day lives. Inspired by an urban and adventurous lifestyle, the new collection features pieces that reflect the functionality [...]
On 8 November, we celebrate World Urbanism Day, which reminds us of the importance of thinking about our cities in a sustainable and people-centred way. In a world where urban areas are growing rapidly, challenges such as congestion, pollution and inequality require innovative solutions, and this is where the role of architects and designers [...]
The Duyos collection, launched in 2023 in collaboration with renowned Spanish fashion designer Juan Duyos, presents its new collection of glasses from the brand, a line that defies convention and promises to set trends with its bold and colourful style. With a unique design that combines sophistication with vibrant boldness, this collection is aimed at [...]