Prooptica is taking part for the first time in SILMO Paris 2025, the most important international trade fair dedicated to the optics sector, where innovation, design, technology and connections come together to drive the future of the industry. In Paris, creativity, daring and ingenuity come to life, making this event the ideal meeting point for [...]
We announce the arrival of Mauboussin Eyewear to our eyewear portfolio, bringing to the Portuguese market a brand that is synonymous with refinement, tradition and innovation. With almost 200 years of history, Mauboussin is a French jewellery house renowned for its daring creativity and excellent craftsmanship. Its pieces are luxurious and symbolic, [...]
Introducing Polaris Eyewear, the new brand that has come to redefine the concept of polarised sunglasses, combining contemporary design, cutting-edge technology and high performance. Inspired by the vibrant rhythm of cities and the freedom of outdoor adventures, Polaris was created for those who live intensely in any setting. Polaris glasses [...]
Progear Eyeguard presents its range of protective eyewear, specially developed for those who play sport intensely. Created to meet the demands of athletes, the models combine advanced technology, high impact resistance materials and an innovative design, guaranteeing maximum safety in any sporting practice. More than protection, the [...]
New Balance, a brand recognised worldwide for its connection to sport, innovation and an active lifestyle, presents its latest eyewear collection. Inspired by the movement, energy and youthful spirit that have defined the brand since its foundation, this collection is designed to accompany every moment of [...]
Milo&Me is ready to accompany children on their return to school, combining style, comfort and confidence in every pair of glasses. Specially designed for the little ones, the brand stands out for its flexible and resistant models, perfect for everyday life full of energy and movement. This new season, some of the most successful models are coming [...]
Piper is launching its latest collection of children's glasses, inspired by the sweet and colourful world of sweets. A vibrant and energetic palette promises to make back-to-school an even more exciting and fun experience for the little ones. With irresistible colours, each model in the Piper collection stands out for its design full of [...]
International Gamer's Day, celebrated on 29 August, is a date that honours all those who love video games, from those who play casually to true eSports champions. For many young people (and adults too!), gaming is more than just a hobby: it's a way of socialising, competing and even [...]
At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object for between 2 and 10 seconds and that the average decision time is no more than 5 seconds. In total, from the moment the customer stops, observes, identifies [...]
International Fashion Day is an occasion to celebrate creativity, personal expression and fashion's ability to transform our daily lives. More than clothes, fashion is attitude, identity and vision - and eyewear is one of its most striking protagonists today. At Prooptica, we believe that glasses are [...]