History and Rebranding

Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses.

The name came from the first syllables of the names of its four founders - Dias, Hélder, Mateus and Ramiro - and has translated over the decades into a firm alliance between quality, excellence and elegance. 

After more than 50 years, Dielmar is an internationally recognised and reputable brand.

Integrated into the Valérius Group in 2022, the brand has undergone a revitalisation plan which, by harnessing the know-how, passion, skill and dedication of its team, has enabled the implementation of more efficient production techniques.

And with this in mind, the brand is also undergoing a rebranding process, in an act of homage to its roots and its Portuguese descent, drawing inspiration from the national flag and the symbolic weight of the quinas for the new logo. The result is a quadrilateral insignia that serves as a tribute to each of Dielmar's four founders, presenting a more elegant and simple logo, faithful to the brand's principles and quality standards.

New Eyewear Collection

In 2008, the Eyewear collection was born, with a timeless design and conceived for the day-to-day life of the contemporary man. The pieces are simple and soft, with impeccable details and finishes. The colours tend to be monochrome, but always elegant and carefully selected for a confident and secure man.

We begin 2023 with a new collection totally dedicated to this national honour and prestige. Just as the artisans of needlework dedicate their passion, expertise and skill to perfecting every detail, the new eyewear collection has put into its pieces the details that make Dielmar a brand of refinement.