Milo & Me | A back-to-school where imagination continues to be part of the adventure
The return to school marks the beginning of a new phase, filled with learning, reunions and discoveries. But the end of the holidays does not mean the end of the imagination. It is precisely this idea that inspires Wear the Wonder, the Back to School campaign of Milo & Me.
Under the message “School is back. Wonder never left.”, the campaign celebrates creativity, curiosity and the unique way children view the world, showing that every new day can turn into an adventure.
Imagination also returns to school
For a child, a classroom can transform into a kingdom, a playground can be the setting for a great adventure, and a seemingly ordinary moment can become extraordinary.
Through play, children experiment with different characters, discover new forms of expression and build their own identity. It is this free and imaginative universe that Milo & Me seeks to bring to the new academic year.
Because when they return to school, children do not leave behind the curiosity, creativity or personality that marked their summer days. They take all this with them.
Ziggy and Lux: two new models full of personality
Integrated into this universe arise Ziggy and Lux, two new models developed for children who like to express their personality through their glasses.
Ziggy it features a fun, round shape with a subtle vintage inspiration and delicate silver glitter details that add a special touch to the frame.
Already Lux it opts for a more striking geometric shape, combining contemporary design with soft tones and a glossy finish that reinforces the model's playful character.
Both frames are produced in G850, a bio-based 46% material, and are available in sizes aimed at the age groups of 6 to 9 and 10 to 12 years old.
Glasses that are part of who they are
In childhood, glasses can represent much more than a visual necessity. Colour, shape and small details help transform them into an accessory with which the child identifies and through which they can express their personality.
With Wear the Wonder, Milo & Me invites every child to take that individuality to school and to continue looking at the world with curiosity, confidence and a great deal of imagination.
Because a new academic year can bring new classrooms, new teachers and new challenges, but there is one thing that should always remain present: the desire to play, dream and discover.
Let them play freely.
Let them dream without limits.
Let them live out their imagination.
