A new school year means new challenges, learning, friends and lots of adventures. To accompany the youngest ones in this new stage, the Piper launches its new children's eyewear collection, accompanied by new campaign imagery inspired by the Back to School universe.

Colourful, fun and dynamic, the campaign transports us to some of the settings that are part of children's daily lives: from the classroom to the playground, passing through moments of play and discovery.

Glasses designed to keep up with youngsters

During childhood, glasses keep up with a particularly active pace. Reading, writing, playing, running or taking part in extracurricular activities are all part of action-packed days, making the comfort, functionality and adaptation essential features when choosing a frame.

The new Piper collection seeks to respond to these needs through contemporary and versatile designs, without forgetting a fundamental component: allowing every child to find a pair of glasses with which they can identify.

New shapes, colours and Clip-On designs

The collection features new frame models, with different geometries and a diverse colour palette. Rounded shapes coexist with more structured lines, while neutral tones give way to touches of blue, green, red, pink and violet.

Among the new features are also models with solar Clip-On, a practical solution that easily transforms an optical frame into a sunwear option, offering greater versatility to keep up with children both inside and outside school.

Glasses are also a form of expression

For a child, choosing glasses can be much more than responding to a visual need. Colours, shapes and details help transform the frame into an accessory that is part of their identity.

It is precisely this spirit that Piper seeks to convey: fun, comfortable and full of personality glasses, designed so that youngsters want to wear them and feel confident in their choice.

A campaign that celebrates childhood

The new Piper campaign images reflect all this energy through vibrant school settings, colour, movement and spontaneity.

Between playground games and moments of learning, the campaign celebrates a childhood made of curiosity and discovery, portraying glasses as true companions for every day's small and large adventures.

This Back to School, Piper is ready to accompany youngsters on a new chapter full of stories to live, friends to reunite with and plenty to discover.

Piper — ready for a new year of great adventures.

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