Antecipámos a celebração do Dia da Mãe com um gesto simples, mas cheio de significado: oferecemos flores às nossas mães e mulheres, como forma de reconhecimento, carinho e gratidão. Na Prooptica, acreditamos que momentos como este fazem a diferença. Ao longo do ano, procuramos dinamizar pequenas ações que valorizem as nossas pessoas e reforcem o […]
A Lanidor Eyewear revela a sua coleção, uma proposta que traduz o ADN sofisticado e contemporâneo da marca portuguesa através de modelos pensados para a mulher atual. Combinando design cuidado, feminilidade e funcionalidade, a nova linha apresenta armações e óculos de sol que acompanham diferentes momentos do dia com estilo e personalidade, ao estilo cosmopolita […]
A Nuxe Eyewear revela a sua nova coleção de armações e óculos de sol, acompanhada por uma renovada campanha de imagem que reforça o posicionamento sofisticado, feminino e contemporâneo da marca. Inspirada no universo da reconhecida referência francesa de cosmética premium, esta nova proposta transporta para o eyewear os valores que distinguem a Nuxe há […]
To mark World Earth Day, Throttleman ECO Eyewear is showcasing its capsule collection, a range that combines contemporary design, attitude and environmental responsibility. Designed for increasingly environmentally conscious consumers, this collection reflects the brand’s commitment to more sustainable choices, without compromising on the relaxed, modern style that defines the brand’s universe […]
When creating a retail space, design goes far beyond aesthetics. The way a shop is organised directly influences the customer experience, the length of time customers spend in the space and, naturally, sales potential. This is where layout comes in — the strategy for arranging the different areas of the shop and […]
World Book and Copyright Day celebrates the transformative power of reading, the value of knowledge and the importance of protecting creativity and intellectual work. Reading remains one of the most enriching ways to learn, imagine, grow and develop critical thinking, at any stage of life. Whether […]
World Earth Day reminds us of the importance of protecting the planet’s resources and adopting more responsible practices today, to ensure a more sustainable future for everyone. In business, sustainability is achieved through concrete decisions and commitments made on a day-to-day basis. At Prooptica, we believe that growing responsibly […]
Jaguar Eyewear unveils its new collection, a range that brings all the elegance, innovation and technical precision associated with the iconic car brand to the world of eyewear. Inspired by Jaguar’s contemporary design and high-performance ethos, this new line combines premium materials, exclusive details and a striking aesthetic, designed for those […]
Mauboussin Eyewear presents its new range for the season, reinforcing the brand’s sophisticated identity with a collection that celebrates feminine elegance, exquisite detailing and Parisian-inspired accessible luxury. With its roots in the prestigious world of French jewellery, the brand brings the same aesthetic attention to detail, creative sensibility and […] to its eyewear
Technological innovation has profoundly transformed the way we see the world, and in the world of optics, this translates into solutions that are increasingly precise, comfortable and tailored to the actual needs of each wearer. One of the best examples of this evolution is Digital Ray-Path 2 technology, a true revolution in lens customisation. Unlike […]