Nuxe Eyewear unveils its new collection of frames and sunglasses, accompanied by a revamped advertising campaign that reinforces the brand’s sophisticated, feminine and contemporary positioning. Inspired by the world of the renowned French premium cosmetics brand, this new range brings to eyewear the values that have distinguished Nuxe for over 30 years: quality, sensory appeal, innovation and a deep connection between nature and science.

The new Nuxe Eyewear collection stands out for its colour palette, inspired by natural elements and unique floral harmonies, with shades such as Rose, Gold, Honey, Aqua and Lavender lending character to the pieces. Subtle, luminous and sophisticated colours capture the brand’s visual essence and offer versatile options for different styles and occasions.

In terms of design, the collection features organic shapes, balanced proportions and feminine lines that frame the face with natural elegance. The velvety feel of the materials enhances the sensory aspect of the experience, creating styles that are visually appealing and extremely comfortable for everyday wear. Every detail has been carefully considered to convey a sense of lightness, well-being and distinction.

In line with a more responsible and conscious approach, the collection is made from biosourced, biodegradable and hypoallergenic acetate, reflecting Nuxe’s commitment to more sustainable choices without compromising on quality or aesthetics. This eco-designed approach meets the expectations of consumers who are increasingly mindful of the origin of materials and the environmental impact of their choices.

The new brand campaign reflects this evolution and, through luminous and elegant portraits, captures the identity of a modern, confident and naturally sophisticated woman. A clean and contemporary visual language that reinforces the connection between beauty, fashion and authenticity.

Click here to discover the Nuxe collection