O Dia de Portugal é uma ocasião especial para celebrar a nossa história, a nossa cultura e os valores que fazem parte da identidade portuguesa. É um momento para recordar o património que herdámos, reconhecer o talento que nos distingue e valorizar tudo aquilo que continua a projetar Portugal além-fronteiras. Ao longo de mais de […]
A New Balance Eyewear apresenta a sua nova coleção de armações, acompanhada por novas imagens de campanha que reforçam o espírito contemporâneo, urbano e dinâmico da marca. Reconhecida mundialmente pelas suas icónicas sapatilhas e pela forte ligação ao universo desportivo e lifestyle, a New Balance transporta agora essa mesma identidade para o eyewear através de […]
Correr é liberdade, superação e movimento. Mas, tal como a escolha do calçado certo ou do equipamento adequado, a proteção ocular também desempenha um papel essencial na prática desportiva. No âmbito do Dia da Corrida, a Progear Eyeguard reforça a importância da segurança visual no desporto através de uma linha especializada de óculos de proteção […]
O Dia Mundial do Meio Ambiente, que se celebra a 5 de junho, relembra a importância de adotarmos práticas mais responsáveis e sustentáveis no nosso dia a dia — tanto a nível pessoal como empresarial. Na Prooptica, procuramos contribuir ativamente para a preservação ambiental através de diferentes iniciativas e práticas conscientes, incluindo a nossa colaboração […]
World Running Day celebrates much more than just the act of running. It is a day that promotes health, well-being, personal achievement and an active lifestyle. Whether it’s a run outdoors, a brisk walk or a more intense workout, regular exercise brings fundamental benefits to the body and […]
In the field of Design + Architecture, 3D designs play a vital role in creating spaces that are more functional, harmonious and visually striking. More than just visual representations, these solutions enable us to preview environments, test concepts and visualise every detail before the final build. Through 3D modelling, our team creates bespoke proposals that […]
World Orthoptics Day is an opportunity to highlight the importance of eye health and specialist care in the prevention, detection and treatment of vision problems that can significantly affect quality of life. Orthoptics plays a key role in assessing visual function, particularly in eye coordination, binocular vision, and eye movement […]
Could it be ADHD or a functional vision problem? When a child presents with attention difficulties, constant restlessness, or poor academic performance, these signs are often immediately associated with Attention Deficit Hyperactivity Disorder (ADHD). However, in many cases, the problem may be related to something less obvious: functional vision difficulties. Although [...]
Polaris Eyewear presents its new collection of frames and sunglasses, reinforcing an identity marked by contemporary design, lightness, and visual performance. Designed for the modern, urban consumer who is attuned to trends, the collection combines minimalism, sophistication, and functionality in a versatile and up-to-date offering. After establishing itself in the sunglass segment with [...]
Launched in September last year, the Polaris Nexus continues to stand out as one of the most innovative offerings in the eyewear universe, winning over users who seek technology, connectivity, and functionality in their daily lives. Much more than a simple pair of glasses, the Polaris Nexus combines contemporary design and integrated technology into an intelligent solution and […]