Prooptica continues to tread a path of success across borders and it is with great pride that we share the results of our recent entry into the Brazilian market. Our participation in Expo Óptica 2025 in São Paulo exceeded all expectations and officially marked our affirmation in the largest optics market in Latin America. With more [...]
On Mother's Day, we celebrated the Prooptica family spirit in a very special way: we brought together all the mums and wives of the company for a very special lunch, full of affection and joy. The aim was to reinforce the spirit of unity that is lived out every day at Prooptica, and every moment of this get-together proved it. We wanted [...]
Lanidor unveils Color Block, the new capsule eyewear collection that promises to mark the season with an explosion of colour and style. Inspired by the trend colours of 2025, this collection celebrates chromatic boldness and the harmony of perfect combinations, translated into four different models of sunglasses, each available in four [...]
When we think about protecting our skin from ultraviolet (UV) rays, the first step is usually sunscreen. But what about our eyes? The truth is that prolonged exposure to UV radiation can have serious consequences for eye health, such as premature ageing of the lens, cataracts and even corneal damage. For [...]
We are very proud to share that Prooptica has won two awards at the NOA - National Optics Awards, an event that recognises excellence and innovation in the national optics sector. 🏅 Best Point of Sale Image 🏅 Best Sports Glasses These awards are a reflection of our commitment to quality, [...]
The Throttleman brand is taking a step towards a more conscious future with the launch of the new Throttleman ECOEyewear capsule - a trendy eyewear collection with innovation and environmental commitment. Based on a concept of real and responsible sustainability, this new line is produced with acetate injection moulded cellulose, a raw material of [...]
23 April is World Book and Copyright Day - a tribute to reading, creativity and the fundamental role that books play in building knowledge, culture and imagination. Reading is more than an intellectual act: it's a sensory experience, a journey that begins [...]
Today, 22 April, we celebrate World Earth Day - a date that invites us to reflect on our impact on the planet and to take concrete action for a more sustainable future. More than just a symbol on the calendar, this day represents an urgent call to collective responsibility. Taking care of the Earth means taking care of [...]
More than a festive date, Easter is a time for sharing, togetherness and affection - values that are part of our daily routine as a team. At Prooptica, we believe that taking care of our employees is essential to keeping alive the spirit of closeness and mutual support that characterises us so much. That's why we took advantage of this [...]
This spring, DIELMAR is launching its new CITY capsule collection, a bold foray into the world of sunglasses. Made up of four different models, each available in four colours, this collection is designed for the city man - modern, sophisticated and in love with the hustle and bustle of the city. With their contemporary design and attention to detail, [...]